Bottlenecks in Process Essay Example for Free

Bottlenecks in Process Essay There are series of tasks needs to be completed for successful execution of the process. The slowest task in the successive steps of operation determines the capacity of process. As the neck of the bottle lessens the speed of flow in bottle, the slowest task in the process in called the bottleneck as it impedes the efficiency of operational activities through highest throughput rate or longest cycle time. Identification of bottleneck is necessary for correct analysis of process capacity, which can help in improving the overall performance of operational activities (NetMBA, n. d. ).Laundry is one of the tasks in the home that takes more time, because require a process to have it done. Cycle time is defined as time required for the completing the identified task if it is repeated. So, Pareto chart reflects that the main bottleneck in the process of laundry is sorting operation. The Sorting process has largest cycle time in the mechanical operation of the laundry except the automatic process of washing and drying operations, which has least scope of improvement without changing the equipment. The whole process can be in equilibrium if each activity consumes equal time. But this happens rarely.Bottleneck is important area of concern, which helps in taking necessary measures to improve the overall process. We can apply the five focusing steps to improve the performance of the system. The application of 5 focusing steps in theory of constraints. Five focusing steps are laundry preparation is defined as follows: 0. Goal of the System – In the process of laundry, the goal of the system is to wash and dry the cloths in minimum time. 1. Identification of the constraint – The pre-sorting of cloths using quick sorter is critical factor in reducing the sorting time in Laundry Process. 2.  Exploitation of the constraint – The overall output of the laundry preparation depends on the output of the constraint. If sorting process is taking too much time to do the laundry for each type of durable, delicate and normal cloths, other members has to compensate with compromising their leisure time to attend other tasks. 3. Subordinate other works to the constraint – Since pre-sorting the cloths can be done each day to put the cloths in drawer of appropriate label, it will reduce the overall process time of laundry on the day of laundry by unfolding the socks in available and taking care of detergents and liquid fabric softener. . Minimize the constraint – Some investment like products like quick sorter from market can improve the sorting time. It can be helpful in minimizing the constraint. 5. Iteration for further improving the system – If goal is not achieved, it can be started further from step 0 to improve the system by working on other bottlenecks also. 6. Change the system – If system does not respond to any techniques of improvement, it can be replaced by better system to get the best result. But that will be the last option. Conclusion  Using bottlenecks to improve the productivity off system in theory of constraints. Once bottleneck is eliminated or reduced to considerable extent, other task can be identified as new area of focus to improve the performance of the process. In my daily activities, next bottleneck in laundry process of unfolding socks is much faster than sorting. Hence, we can say that the main bottleneck has significant impact on the capacity of process whereas second bottleneck has limited concern in the efficiency of process. Reference http://www.netmba.com/operations/process/analysis/

How Global Capitalism Creates Economic Zones

How Global Capitalism Creates Economic Zones Requirement question: According to dependence theory, how does the global capitalist system create distinctive economic zones in the world? What is the effect on the states? DEPENDENCE THEORY: HOW GLOBAL CAPITALIST SYSTEM CREATE DISTINCTIVE ECONOMIC ZONES AND. A theory according to the Oxford dictionaries it is defined as a system of ideas intended to explain something supposition. (Oxyford Dictionaries) It is a set of interrelated concepts trying to explain a phenomenon. Dependence theory is a body of knowledge/perception composed of different works from different contributors. They have varying definitions of dependence theory. However, there are three common features to these definitions which most dependency-theorist share. The first character is that they view the world in two sets of states, the dominant verses dependent or center verses periphery or metropolitan verses satellite. The center/metropolitan/dominant are the developed, industrialized nations/states/countries in the (OECD) Organization of Economic Co-operation and Development while the periphery/satellite/dependent are the third world countries with low per capital also refered to as the undeveloped or developing nations/states. (Ferraro, 2008) Second, they portray a view that there are external forces such International commodity markets, foreign assistance, and other means that are utilized by the industrialized countries to represent and push for their economic interest abroad. These are usually unfair to the third world countries in one way or the other. (Ferraro, 2008) Thirdly, these theorists indicate that the relations between the dominant states and the dependent nations not only do they intensify unequal patterns between the states but also they reinforce unequal patterns and these relationships are dynamic. Moreover, dependency is a very deep-seated historical process rooted in the internationalization of capitalism. (Ferraro, 2008) The dependency theorists attempts to explain the state of being undeveloped of the third world countries by examining the patterns of interactions arguing that inequality among the nations comes from within or. (Ferraro, 2008) The theorist to this theory holds that international capitalism is the driving force behind dependency relationships the spread of the contemporary world system. (Robbins, 2010) They explain poverty and slow or no know development among other problems faced by third world countries as having their roots or arising from the global capitalist systems. (Angotti 1981, pp. 124-125; Jackson Soensen 2010, p.207). (Ball, 2012) The dependent/periphery states supply raw materials such as minerals, agricultural commodities and labor at a cheap price to the industrialized countries due to the established relationship. The dependent countries also provide market for the manufactured goods, which are sold at high prices, market for the obsolescent technologies and surplus capital for the developed countries. The economy of the dependent states due to this is oriented towards the outside looking up for goods, services, and money to flow from the developed states to them. Unfortunately, for them the allocation of these resources is determined by the industrialized/dominant states and their economic interest (Ferraro, 2008) The spread of the capitalist world system has been accompanied by the creation of distinctive patterns of social relations, ways of viewing the world, patterns of health and disease, relationships to the environment and so on. (Robbins, 2010) How global capitalist system create distinctive economic zones People from the third world countries/dependent/periphery/satellite states are not responsible for the developmental failures of their societies, a view of the neo-Marxist dependency theory. Andre Gunder Frank one of the leading theorists of dependency theory lack of development in these dependent states is because the Developed nations have deliberately undeveloped them. Some of the ways Western nations under develop the third world countries include: Global capitalism- according to Frank argues there exists a global system of capitalism. In this system the developed nations exploits the dependent nations/the periphery. The dependent states are The periphery is kept in a state of dependency and under development kept in an undeveloped state to continue providing cheap raw materials and labour to the developing countries. Historically this relationship of exploitation and dependency occurred through slave trade and colonization and today though aids given by the developed states to the dependency state, multinational companies practices and through international trading systems which the West dominates (revisionworld) Historical exploitation-slavery and colonialism- Frank points out that the trade in slavery earned big profits to both the slave traders and the plantation owners who utilized this source of cheap labour in the18th century. These countries super accumulated capital from this and the capital was invested in industrial revolution and consequently helped kick-start industrial development. According to Paul Harrison, by use of military technology Europe conquered and colonized many states around the world in the 18th century. The colonies were exploited for law materials for their industries, cheap food and cheap labor. Some of the land used traditionally for growing food was turned to production of cash crops for export while in other places new farms were created. (revisionworld) Contemporary exploitation- this is exploitation through international trade. The way world trade is organized today is a legacy of colonialism. Though most of the countries achieved their political independent their economies still is based on exporting cash crop and raw material to the Developed countries and are over-dependent on either one or two products therefore any over production or fall in Western demand of the products can be detrimental to the country’s economy. The Western nations further limit the export earnings of dependency states by setting the prices for many of their products and setting tariffs and quotas, also through taxation of especially manufactured products which limits products entering the First World (revisionworld) Neo colonialism- new forms of colonization is emerging where at the forefront of this Neo-colonialism are the multinational companies (MNCs). These MNCs exploits the dependency states for cheap raw materials, cheap labour and new markets in search for profits. Official aid- official aids have become another source neo-colonialism. These official aids in form of loans, weapons, medicines and human expertise flows from the developed states to the dependent countries. They create a good pathway of exploitation through imposition of requirements to qualify for the business. Most loans to the Third World involve interest. However, economies grow too slowly and long-term development projects such as irrigation schemes, dams, etc. can be slow to generate the predicted income or may fail. In the meantime, the interest builds up and can eventually outstrip the initial loan. (revisionworld) The effects of global capitalism on the states Global capitalism has created a huge economic zone between the third world countries and the developed countries. Some of the major/common effects of global capitalism on the third world states include. Increase in poverty level, hunger and starvation- capitalism has lead to increase in poverty level in third world countries while the first world countries grow richer and richer. Increased conflicts- capitalism has lead to increase in conflicts between ethnic groups, tribes, countries/states/nations over resources. Deprivation- there is also a lot of deprivation where those in the periphery are deprived essential needs. Social injustice and decline in justice- Robert Reich in his work How Capitalism is Killing Democracy observes that democracy is being snuffed out by the pursuit of profit. (Reich, 2007) Inequality-inequality is increasing almost everywhere in the postindustrial capitalist world due to capitalism. Oppression- the trade tariffs and quotas put in place by the third world countries are oppressive and exploitive to the world in today’s world system driven by capitalism. Exploitation- the third world countries are exploited by the developed countries for cheap labour and resources in return for the obsolete technology of the West. (Economics online) Under-development- capitalism and imperialism are perceived as the major cause of the current underdevelopment in Africa among other third world countries. REFERENCES Ball, J. (2012, 11 12). Dependency and World Systems theories explanation of Chinas rapid economic growth. Just Another Journalism Students blog. Retrieved December 21, 2014, from jessicakball.wordpress.com/2012/11/10/the-correlation-between-dependency-and -underdevelopment-and-dependecy-and world-system-theories-explanation-of-chinas-rapid-economic-growth/ Economics online. (n.d.). Dependecy theory. Retrieved December 22, 2014, from Economics Online: www.economicsonline.co.uk/Global_economics/Dependecy_theory.html Ferraro, V. (2008). Dependency Theory: An Introduction. (G. Secondi, Ed.) The Development Economics Reader, 58-64. Retrieved December 21, 2014, from https://www.mtholyoke.edu/acad/intrel/depend.htm Martin, P. (2014, July 25). Capitalism and Global Poverty. Retrieved December 22, 2014, from Global Poverty: www.globalresearch.ca/capitalism-and-global-poverty-two bilion-poor-one-billion-hungry/5393262 Muller, J. Z. (2013, March/April). Capitalism and Inequality. Retrieved December 22, 2014, from Foreign Affairs: m.foreignaffairs.com/articles/138844/jerry-z-muller/capitalism-and-inequality Oxyford Dictionaries. (n.d.). theory. Retrieved December 21, 2014, from Oxford Dictionaries : www.oxforddictionaries.com/defination/english/theory Reich, R. B. (2007, September 05). Robert Reich: How Capitalism is Killing Democracy. Retrieved December 22, 2014, from Economists View: economistsview.typepad.com/economistsview/2007/09/robert-reich-ho.html revisionworld. (n.d.). Dependecy theory. Retrieved December 22, 2014, from revisionworld: revisionworld.com/a2-level-level-revision/sociology/world sociology/sociological expanation-development-under- developments/dependancy theory Robbins, R. H. (2010). Global Problems and the Culture of capitalism (5th ed.). New York: Allyn Bacon Publishing, inc. Retrieved December 21, 2014, from faculty.plattaburgh.edu/richard.robbins/legacy/book_plan.html The Socialist Party of Great Britain. (n.d.). Africa and the reality of capitalism. Retrieved December 22, 2014, from The Socialist Party of Great Britain: www.worldsocialism.org/spgb/education/depth-article/global-economy/africa-and-reality-capitalism

Untypical Western Genre in Jim Jarmusch’s Film Deadman :: Movie Film Essays

Untypical Western Genre in Jim Jarmusch’s Film Deadman In the film Deadman by Jim Jarmusch we follow the character of William Blake, who shares his name with a nineteenth century British poet, as he travels on a train to the town of Machine where he has promise of work. Upon arriving Blake finds that his accounting job is already occupied and when he tries to confront the boss he is greeted with a shotgun. Deciding that leaving with his life is more important than leaving with a job, he quickly leaves the office, though not the premises as he gets lost in the many twists and turns of the building. After spending the last of his money on a bottle of alcohol he meets a former prostitute turned flower girl. He returns home with her as he has no where else to go and they are found in her bed by her fiancà © who proceeds to shoot her and Blake and Blake returns the favor. Blake is the only one to survive, although he is gravely injured. Blake proceeds to steal a horse and leave town before he passes out only to wake up to find an Indian name d Nobody tending to him. Blake and Nobody then seem to go on a skewed version of a vision quest while they are pursued by three bounty hunters who want Blake’s head. After quite a time of journeying and killing by Blake, who appears to have turned into a strange sort of Billy the Kid, he finally drifts into the sunset. Deadman appears to be a play on the typical Western genre. It opens with a train scene, a familiar enough scene in a Western, and uses such expected devices as the use of the moving train wheels and pistons to represent the movement of time as well as quick blackouts which permeate the movie. We watch Blake as he views the other characters on the train, at first attired as we would expect in frontier type clothing, but slowly the characters and their clothing change. At first there are men and women, but slowly we get more men and then nothing but men. As this change continues the people begin to wear more clothing and appear more rugged as is proven by the scene of Neanderthal like men who wear bear skins and shoot buffalo from the train window.

Technology’s Impact Essays -- Communication Internet Technological Pap

Technology’s Impact Is the outgrowth of technology really a threat to college student? â€Å"Hey are you in the room, Ashley?† Kate knocks the door. â€Å"Hey I forgot my key, will you open the door for me,† Kate shouted. After five minutes, Kate went next door and knocked on her suitemate’s door. Her suitemate opened the door for her. She went through the bathroom, and reached to her own room. As she opened the door she was shocked; actually there was more of an angry expression on her face. â€Å"Ashley! Why didn’t you open the door for me? I told you I would be back in five minutes and I wasn’t bringing my key with me. Why did you lock the door? Didn’t you hear what I said? Now would you get away from your screen? I think we need to talk! We never talked since you setup your computer. I think we have a lot of problem now, we need to talk!† Again and again Kate repeated her phrase. Ashley didn’t say a word and her hands kept punching her keyboard. Then she suddenly started to laugh. â€Å"Why are you laughing? What is so funny?† Kate shouted. Ashley didn’t say a word and kept punching her keyboard and kept giggling. Realizing that Ashley was IMing her internet buddies, Kate shrugged and left the room. This is what I personally observed in James Madison University . It seems that the technology is taking control in our communication world. We hardly have any face-to- face conversation anymore because we stare at the screen most of the time. I read the article Luddite vs. Fetishist which was interesting. I then had the opportunity to create a survey to find out what our attitude toward technology is and how we really are addict to it. Bill Henderson in his publication Luddite vs. Fetishist stated that computer and tech... ... this was a very limited survey that I only gave out to 20 people for each section of my survey. In some of the questions I asked in the survey the result did not vary much. Therefore, in future investigations adding ten more questions and giving out fifty surveys will have a much more accurate result. Also, I need to get a variety of majors because a computer major is going to have more of a passion for technology than an english major. I could have asked more demographic questions for background information as well. As Kate left the room, Ashley slowly selected her away message for AIM. She then opened and checked her email once again to make sure she did not miss any messages. Last, she gathered her books and left the room. On the screen, her away messages said, â€Å"At class, leave your message and I will get back to you A.S.A.C (as soon as my class is over).† Technology’s Impact Essays -- Communication Internet Technological Pap Technology’s Impact Is the outgrowth of technology really a threat to college student? â€Å"Hey are you in the room, Ashley?† Kate knocks the door. â€Å"Hey I forgot my key, will you open the door for me,† Kate shouted. After five minutes, Kate went next door and knocked on her suitemate’s door. Her suitemate opened the door for her. She went through the bathroom, and reached to her own room. As she opened the door she was shocked; actually there was more of an angry expression on her face. â€Å"Ashley! Why didn’t you open the door for me? I told you I would be back in five minutes and I wasn’t bringing my key with me. Why did you lock the door? Didn’t you hear what I said? Now would you get away from your screen? I think we need to talk! We never talked since you setup your computer. I think we have a lot of problem now, we need to talk!† Again and again Kate repeated her phrase. Ashley didn’t say a word and her hands kept punching her keyboard. Then she suddenly started to laugh. â€Å"Why are you laughing? What is so funny?† Kate shouted. Ashley didn’t say a word and kept punching her keyboard and kept giggling. Realizing that Ashley was IMing her internet buddies, Kate shrugged and left the room. This is what I personally observed in James Madison University . It seems that the technology is taking control in our communication world. We hardly have any face-to- face conversation anymore because we stare at the screen most of the time. I read the article Luddite vs. Fetishist which was interesting. I then had the opportunity to create a survey to find out what our attitude toward technology is and how we really are addict to it. Bill Henderson in his publication Luddite vs. Fetishist stated that computer and tech... ... this was a very limited survey that I only gave out to 20 people for each section of my survey. In some of the questions I asked in the survey the result did not vary much. Therefore, in future investigations adding ten more questions and giving out fifty surveys will have a much more accurate result. Also, I need to get a variety of majors because a computer major is going to have more of a passion for technology than an english major. I could have asked more demographic questions for background information as well. As Kate left the room, Ashley slowly selected her away message for AIM. She then opened and checked her email once again to make sure she did not miss any messages. Last, she gathered her books and left the room. On the screen, her away messages said, â€Å"At class, leave your message and I will get back to you A.S.A.C (as soon as my class is over).†

Plagiarism - A Severe Threat to the Society Essay -- Argumentative Per

Plagiarism - A Severe Threat to the Society Every day throughout the world, teachers strive to attain the most from their students in every aspect of life, from effective communication and language skills, to the development of individualism and the concept of being the best that you could be. With the use of exams, class discussions, and written assignments, educators subconsciously reinforce the idea that success can only be achieved from within, with personal expression and dedication to each and every task faced in modern existence. The world, as we see it today, has not evolved by people copying one another’s ideas. It has evolved from the willingness of individuals to step up and make their intentions known, to bring about new ideas and concepts to forever change the environment in which we live. All too often, though, due to stress, insufficient time allowance, or just plain laziness, people take the quickest and most unproblematic approach to getting work done, in turn, failing to play their part in soci ety’s evolution by retaining individual ideas and viewpoints. For centuries, plagiarism has been a major stumbling block in the pathway for academic success. Plagiarism, as defined, means â€Å"to steal and pass off the ideas or words of another as one's own". It has existed in one form or another since the advent of time, with individuals copying the work of others to propel themselves forward in their own education or professional work field. The problem is magnified significantly in today’s society as we live in a high speed world where all of the information that you could possibly need is at the convenience of your fingertips. "Across the United States, universities -- and even in ... ... were forced to deal with it. Evaluated more thoroughly, these statistics show not only a problem with student plagiarizing, but also an underlying problem of the failure to recognize it as a severe threat to the future development of today’s society. In order for society to continue to grow and prosper in technology, educators and employers alike must realize that plagiarism is indeed a genuine concern and as a result, must be dealt with in a more severe matter to encourage individualism. Often the threat of a failed grade or expulsion from a university is not enough to deter students from cheating if known instances have not been appropriately dealt with in the past. If the problem is to be mended, educators must make examples of students who plagiarize written material, so we can discontinue the trend that seems to be irresistible to today’s society.

Document 2 analysis Strayer Essay

1.)The Mesopotamian ideal of kingship is looked down upon. The kings treated the commoners & peasants so poorly during this time. 2.)That the afterlife isn’t so great. Gilgamesh goes out to find morality but it turns out it is tragic. â€Å"There is the house whose people sit in darkness; dust is their food and clay their meat.† That doesn’t sound like much fun. That states that even in the afterlife you can be miserable. 3.)The philosophy of life that comes from the Gilgamesh Story is that, you should appreciate what you have in the life you live, and not try to find it somewhere else. (Or in a power beyond you.) 4.)The epic portrays the gods as awful people, they don’t have a great relationship with people, and they treat them poorly. Document 2.2 1.)Shown from the Code of Hammurabi, one can conclude that they were very adamant about getting what was right. Society was all for it, shown in â€Å"If a man put out the eye of another man, his eye shall be put out.† The economy wasn’t great. If something went wrong, the king would take his life or his home. They wanted the city to be kept in good conditions, â€Å"If any one be too lazy to keep his dam in proper condition, and does not so keep it; if then the dam break and all the fields be flooded†¦ he would be sentenced to punishment,† because of the crop damage. 2.)The kind of economy prevailed in the region was either you were rich or you were poor. 3.)The different social groups mentioned in this code were mainly peasants. Slaves, and poorer men and women. There are specific sections â€Å"On Class and Slavery† and â€Å"On Men and Women†. 4.)Women couldn’t, â€Å"open a tavern, or enter a tavern to drink, then shall this woman be burned to death†¦Ã¢â‚¬  â€Å"If the ‘finger is pointed’ at another man’s wife about another man, but she is not caught sleeping with the other man, she shall jump into the river for her husband†¦Ã¢â‚¬  women couldn’t drink or cheat on their husbands. But women could declare a man to not be her husband if they did not have intercourse, and â€Å"If a man take a wife, and she be seized by disease, if he then desire to take a second wife, he shall not put away his wife who has been attacked by disease, but he shall keep her in the house.† 5.)The kind of social problems that afflicted ancient Mesopotamia were simple in a way. An eye for an eye; tooth for a tooth was one if wrong was done to you by someone, wrong would be done back. If something was stolen you were punished to death, and if you cheated on your spouse you were also sentenced to death. 6.)The principles of justice that underlay Hammurabi’s code are simple. An eye for an eye; a tooth for a tooth. So if something is done wrong to you, its done wrong back to the person that did you wrong. 7.)People living at the time of Hammurabi would assess this system of justice as normal. Considering they didn’t know anything else, they would have gone with whatever was given to them. 8.)People in the 21st Century would assess this system as harsh. Because, when one would steal an animal they would be sentenced to death. Or, when you cheated on your spouse you would also be sentenced to death. Today, cheating doesn’t matter in the sense of law and stealing is usually dealt with less harshly. Document 2.3 1.)The afterlife of the pharaoh is represented by warm greetings. Resembling that Teti never really dies. He meets his father, and he rejoices at the sight. â€Å"Kisses you, caresses you, the hidden ones worship you, the great ones surround you,† The afterlife is good for a pharaoh; it’s almost as if he never died. 2.)In the Pharaoh’s afterlife, it is great, almost as if he’s not dead. But in Gilgamesh’s afterlife, its horrible. â€Å"There is the house whose people sit in darkness; dust is their food and clay their meat.† That doesn’t sound like much fun. Document 2.4 1.)Once the Negative Confession came out, only ones with money could buy this way into the afterlife. Stated in the intro paragraph, â€Å"The spells could be purchased by anyone who could afford them. The owner then inscribed his own name and title and had the document placed in his tomb.† This changed from traditional Egyptian religious thinking, because now you could just buy it. 2.)When one buys the Negative Confession, they are then making the claim for eternal life. 3.)The Negative Confession provides more violence and wrong doing, now that you can purchase the right thing. This causes conflict and discord in New Kingdom Egypt because now you can buy something saying â€Å"I have caused no man to suffer.† Or â€Å"I have made no man weep. I have slain no man.† This compares to the social problems revealed in the code of Hammurabi, because in Mesopotamia if you couldn’t pay you got thrown in the river. Same in Egypt, if you can’t buy your way into the afterlife, you practically can’t go. Document 2.5 1.)In Egypt there were several different occupations, a washerman, pot maker, watchman, cobbler, merchants, ship crew, outworker, soldiers, and scribes. Everything, but the scribes were viewed poorly. For instance â€Å"The cobbler mingles with vats. His odor is penetrating. His hands are red†¦, like the one who is smeared with blood†¦Ã¢â‚¬  Then when the scribe is mentioned, â€Å"Be a scribe and be spared from soldiering!† You were only safe if you were a scribe. 2.)Learning how to write offers you many things. â€Å"I instruct you to†¦make you become one whom the king trusts; to make you gain entrance to treasury and granary. To make sure you receive the shipload at the gate of granary. To make you issue the offerings n feast days. You are dressed in fine clothes; you own horses.† You become a higher power than others. 3.)A timeless frustration of a teacher evident here is that kids don’t listen and they don’t want to write. â€Å"Young fellow, how conceited you are!†¦ But though I beat you with every kind of stick, you do not listen†¦ you are a person fit for writing, through you have not yet known a woman. Your heart discerns your fingers are skilled; your mouth is apt for reciting†¦ But though I spend the day telling you ‘Write’ it seems like a plague to you†¦Ã¢â‚¬ 

Air France-KLM as Low-Cost Airline Across Europe Essay

Abstract Airline is an important industrial in European economy, with the liberalization and deregulation of European market, it is filled by a number of small-sized and large-sized airlines, recently, the model of low cost carriers is widely spread from America to Europe, the success attracts rivals to adjust business models to enter this market. Air France-KLM also attempts to adopt this strategy. This essay will use PESTEL and stakeholder theory, as well as corporate social responsibility (CSR) concept to analyze general environment and specific environment including customers and suppliers. Main ideas are Air France-KLM (FK) should concern CSR behavior especially including social and environmental perspective to conduct low-cost strategy rather than only consider economic perspective which is short-term financial performance, because it could not bring a sustainable development for company. Furthermore, FK should have operational resilience and strategic resilience under the uncertainty of dynamic environment, and integrate CSR as a organization culture which will become a competitive advantage. The general environment analysis could provide reference for other companies, and analysis of stakeholder theory and CSR concept will give a guidance for sustainable development of companies. Air France-KLM is owned by French airline (Air France) and Dutch airline (KLM). It is the largest airline company in the world, while the profit is continually decreasing in Europe within recent 5 years (Market Line 2014). It is positively seeking a path to maintain competitive position in European airline market. Two largest competitors are Ryanair and EasyJet in Europe who operate low-cost strategy which learn from Southwest in US, and they rapidly capture market share. Air France-KLM is planning to use same strategy to compete with them. Environment is a significant indicator that influences the operation of business. It is dynamic and complex, different elements are interrelated and interacted that bring different influence for present and future activities  of companies. Analysis of environment usually is divided into macro-environment and micro-environment, they separately cover the general environment and specific related environmental factors such as customers, suppliers and regulators (Kew and Stredwick 2005). As Europe is located in a low valley suffering debtor crisis, new business model is encouraged to stimulate the economy and transfer risks for government. This essay will evaluate and discuss the low cost strategy Air France-KLM will adopt, firstly, it will analyze the general environment using PESTEL tool, and using Five Forces model and stakeholder theory further seek the issue and factors that can help company to succeed in a long term. Especially, it will explain the importance of corporate social responsibility in business operation. Finally, it is to find the opportunities and threats that company should notice for future success to combines different factors. Air France-KLM is holding by Air France and KLM which is a Dutch airline, the alliance was formed in 2004. The headquarter is located in Paris, and it obeys the French law. Subsequently, it became the largest airplane company in terms of revenues in Europe, even over the world. However, the operating profit to Air France-KLM (FK) continually decreased from 2012 (MarketLine 2014). Air France-KLM is exploring another strategy to survive in the competitive airline industrial. As BBC reported Alexandre who is CEO of FK claimed company will adopt the Low cost carriers (LCCs) strategy to recover and sustain competitive position in airline industry (Clark 2014). Environmental analysis is an inevitable step to help company identify issues, flexibly and innovatively solve problems, also assist the strategist to improve the decision making process (Kew and Stredwick 2005). The internal and external environment analysis will be required in order to explore fitness of strategy within the whole business environment and internal capabilities; in addition, the analysis on competitive structure of industrial environment and stakeholder will deeply explore the important factors for the sustainable development rather than short-term success, especially CSR concept includes social and environmental perspective instead  of simply economic perspective which presents financial profits (Button 2014). FK will better understand the opportunities and threats under the business environment analysis. The characteristics of Low cost carriers are presented on maximum utilization for facilities and economically provide service that customers themselves need. Usually, it has a high seating density, single class configuration, point-to-point services; it frequently uses second-tier airports on cost saving (CAPA 2014). It also keeps a low maintenance and training costs, as well as eases scheduling and takes advantage of bulk purchases to obtain discounts from manufactures (Budd et al 2014). It generates profits from ancillary revenue such as meal, snack and luggage (Budd et al 2014). This model started from America Southwest Airline in 1978. Nowadays, LCCs as a strategy is widely adopted in Latin America and Europe. The combining analysis between the environment and characteristics above will evaluate the low cost strategy of Air France-KLM. PESTEL as a macro-environment analysis tool helps to understand the complex trend of environment. PESTEL includes political, economic, sociological, technological, legal and environmental. The analysis concerns the longitudinal and cross-sectional changes in time line. Firstly, liberalization events in US market significantly impacted other countries (Fu and Oum, 2014). France has high liberalized operating environment that enable companies to flexibly run any legal business model, it provides environment that FK can practice low cost strategy instead of the whole service provided with high cost (Budd et al 2014). Liberated market will be an advantage for innovation of business and increase the market power of company. It is big opportunity that companies can expand their network, as FK is an alliance to share strengthen and risks between French and Dutch airplane company (Fu and Oum, 2014). However, high-degree liberalization inevitably bring fierce competition. Additionally, the business model of public-private partnership is dominating the European airlines (Cruz and Marques 2011), especially the privatization process of European airlines is salient, government decreased the stake for business,  as French government hold a 16% stake on FK (Stothard and Bryant 2014). As a result, company will obtain less financial support from government, government is able to bear less risk of deficit. Secondly, to considering economic factors, German and France as primary strength motivate the economic recovery of Europe, French government is gradually putting effort to diagnose economic ills (Barber 2014). European countries still have maintained the high unemployment rate since financial crisis occurred in 2008, although it slightly fell in 2014 compared to last year (Statista 2014). Inflation rate had a slight fall in November than that of October, it will be a danger for debtors due to less revenue from sales, incomes or taxes, and debt problems is serious; energy price is falling as well (BBC Nov 2014). The important social indicators is consumer behavior is gradually changing. The increasing number of customers choose the high-speed train for a short journey instead of the airplane as a result of the punctuality and similar price on same time consuming (Dobruszkes 2011). In addition, the strength of unions in this two countries is very high, labour union has strong power such as pilots or crews. The impact of technology is significant, as the big data time is coming (Mark 2014), companies own the large number of data information about consumer, which will rapidly push the innovation of business, if company can dig and utilize the meaning of data. For the most important environmental and legal analysis, climate change is as one of themes in previous G20 conference and future UN conference will hold in 2015, and it will concentrate on a new set of Sustainable Development goals and emphasize the multilateral co-operation on a range of vital issues (FT 2014), which implies France should contribute to same goal, and perhaps the more strict regulation will be adopted, for example, CO2 emission. Additionally, the terrorism is serious problem airplane companies is facing.  In macro-environment, five forces model can identify and analyze the  competitive structure of industrial environment. Forces in relation to stakeholders can be discussed upon priority. The opportunities and threats will be identified further. Firstly, the intensity of rivalry is high, the large number of competitors in Europe is divided into two strategic streams, one is the large-size airplane such as Lufthansa and British Airway which are seeking path to compete in Europe; other representative group is LCCs including Ryanair and EasyJet. Various business models are emerging under the motivation of liberalized market conditions and globalization, airline companies could seek partner including other airlines companies and airports to form network for enhancing market power; additionally, each European country can operate and switch route freely (Fu and Oum, 2014). In contrast, LCCs provide service for customers who have high elasticity for price, it rapidly captured the market share as a result of low switching costs for buyers. To considering new entrants, 77% small-size companies failed which learn from LCCs to enter market, because the established companies with strong reputation and first mover advantages, and their size do not enable them to create the economies of scale (Budd et al 2014). Stakeholder theory claims companies should notice the interests of other groups, not only do companies focus on the interests of shareholder which is financial performance (Jensen 2001). Customer have highest power and interests for company, company usually prioritize them into first post; employees second, managers third, and shareholders last, according to the hierarchy of interests (Kew and Stredwick 2005). Customers have the most power and the highest interests to organization. From production side and demand side of economic perspective, as the analysis of business environment above shows the supply is over than demand, the number of fragmented airlines is more than customers (Budd et al 2014), so that the bargaining power of buyers is powerful, also switching cost is low between airlines. Low-cost strategy of FK is not lucrative in a market with high intensity of rivalry. However, business environment is along uncertainty and dynamics, the growth of Euro area will enable companies to earn the financial obtains as economic perspective. In fact, demand-supply economic perspective is narrow, the increasing demand of LCCs will lead to tragedy of the common for suppliers, because suppliers only consider the economic returns compared to inputs, and plunge themselves into price battle ignoring value creation, the more followers will emerge, obtained profits from one unit of input will be gradually decreased with the increasing rivals, and tragedy probably occur. So only economic perspective can not achieve success. CSR thoughts will benefits the long-term development of companies. It takes account of social and environmental perspective for a sustainable success, maximizing social welfare is an important measure under social perspective, and industrial success is based on sustainable development (Button 2014). Resources is limited in the world, when managers make decisions, they should consider to increase the long-run value for firm rather than a short-run financial performance including equity, debt and stock. Ryanair cancel safety cards stuck on the back of the seats, the legal proceeding is debatable. It requires trade off through time, also among different constitutions. When companies give up present cost of a unit for receiving that at some time in the future. As costs of input come from different resources including labour, capital or material purchased. The company with CSR can attract and retain talents and establish the brand image and reputation for companies. The power of suppliers as one force represents inputs, simultaneously, they consist of important stakeholders including suppliers, employees, aircraft manufactures and fuel as well as airports. Firstly, employee as the most important internal stakeholder has high bargaining power within industrial. It is reported from BBC, the pilots of FK struck due to the reduction of their salary when low cost strategy adopted (Stothard and Bryant 2014). As above mentioned, company should not save cost from input to create short term profit, it impaired the interests of employees, employees will bring less output; on the contrary, if company can give them more care and welfare, they will create more value, such as  company can provide training and individual deportment planning to maintain enough talent pool for future development, employee also will return to company through high qual ity of services and improve the satisfaction of customers. Setting an adverse example, Foxconn as a large manufacturer adopted military management to employees and ignored their normal needs for reducing cost, as a result, employee suicide and reputation of company was impaired, likewise talents are not willing to work here under abnormal management. CSR could be employee and employer relationship, while Legal utilization for employee is only the lowest level of CSR, Low cost strategy with CSR should not only obey legal behavior, but also pursue ethical, economic and philanthropic behavior (Carroll 1991). Aircraft manufacture is another stakeholder group, low cost strategy may squeeze their price and change manufacture process, as FK wants to reduce the weight of seats and increase the intensity of seat. They should â€Å"co-production† with them rather than simply ask them to achieve requirement, otherwise, suppliers will be reluctant to change manufacturing process for FK only. For instance, IKEA uses flat-package for products from manufacturing to selling as core competitive advantage, it desires suppliers of China to satisfy the flat-package manufacturing process, it not only help to upgrade production technology, but also provide training programme for employee (Inge and Claes 2011). IKEA maintains the good relationship with suppliers. These ethical and economic CSR behavior will increase the wealth of stakeholders, simultaneously, it improves itself production efficiency in value chain. For philanthropic behavior as the highest level, company donates to communities for local better development. Company can collaborate employees to contribute this, such as employee regularly participate volunteering activities for 20 hours each year. Also, as environmental and legal analysis above, CSR perspective can stimulate the innovation and initiative of company. For low-cost strategy, FK can try to innovate new technology or operational methods, such as the use of biofuels and the improvement of CO2 emission disposing. The last force is the threat of substitute, the prevalence of high speed rail as substitute has advantages for a short route. Especially, for business  group, they can use telecommunications on high speed train, and company also spend less on business trip. So the business passengers is decreasing. The noisy and pollution are comparative less than airplane. As German Airplane adopts corporate with high speed rail to compete with LCCs. Based on analysis above, Air France-KLM (FK) adopt low cost strategy, the opportunities and threats can be identified. Liberalized market environment and rapid privatization process provide a favourable condition for development of new model, while they also achieve a high competitive market. It represents other large-sized company also can adopt this model to enter the market. Also, existed competitors with first mover advantages and rich experience, and high speed train as substitutes whose advantages are salient gradually capture the market share for a short-route trip. The pressure of legal environment on CO2 emission and labour union is heavy for operation of FK on low cost strategy. Compared to Ryanair, it ignored the CSR behaviour no matter what level about legal, ethical and philanthropic behaviour. It will be a path for long-term sustainable development for FK. CSR more concern social and environmental value that FK could create, it as a large airline company will explore and represent a new and correct path bearing CSR rather than the short development for financial performance, because it will cause tragedy of the common for the whole society, it will more take account of the interests of stakeholders. In detail, it can use biofuel and decrease the CO2 emission, also maintain good relationship with customers and employee, as well as suppliers. Catching the development of technology, FK should utilize the big data to dig needs of customers to innovate the business model. Under the turbulence of terrorism, European countries can corporate together to resist it for the whole society. French domestic CSR policy as a national competitive advantage will support this business model of FK (France Diplomatie 2014), as investment in CSR while it is difficult to receive profit in short-term, so perhaps FK could reduce the short-term financial pressure from support of government. So the policy of government is consistent with corporate strategy will be helpful. A differentiated low-cost strategy could be adopted by FK. CSR can be a culture of company as a competitive advantage to position itself in market, so that it will always stimulate the innovation and learning of organization, and maintain effective human resources management such as attracting and retaining talents. Organization should consider the knowledge management through technology to advocate CSR concept to every internal and external stakeholders in order to better achieve CSR activities. In addition, FK as one of large-size companies, it has enough experience and strengths to compete with other LCCs, even though they have first mover advantages in terms of reputation and economics of scale. On the other hand, as a large-size company has solid organizational institution and vested interested group so that the strategy change of organization is not easy. As the growth of Euro area with uncertainty lead to bigger risk FK will face (Cadman and Giles 2014), it indicates FK should concern the operational resilience and strategic resilience, once it suffers the unexpected adversity. In conclusion, under the analysis of complex and dynamic environment, Air France-KLM should adopt a differentiated low cost strategy. The economic and political market environment with high-degree liberalization and privatization will provide conditions for the development of business model, also increase the market competition due to a large number of rivals emerging under deregulation. Ryanair and EasyJet with first mover advantages have captured the large market share, also they have accumulated more experience, but the weakness of rivals and trend of environment such as regulation on CO2 emission and sustainable development indicate FK should bear responsibility to seek another path, which more concern the interests of stakeholders, CSR behaviour and activities to create long-term value such as the use of biofuel. At the same time, FK can integrate CSR as a culture, also a competitive advantage in order to continually motivate itself to innovation and learning, also improve the effectiveness of human resources management. The development of technology will require FK to utilize data to dig needs of  customers to innovate the business model in big data time. European countries also need to corporate together to resist it for common society under the turbulence of terrorism. 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