Research for a Database For a Travel Agents Essay

Introduction I have been given a task to make things easier for a travel agent called Type a Flight. Type a Flight is a travel agent which is situated in Warrington and it was established in 2005 and it also has about 500 customers. The company does all its work manually. They keep their documents in filing cabinets. So when customers call in to book flights then they have to look in the cabinets for a document. This is very time consuming and due to this problem they could loose a fantastic amount of customers because they will get tired on the phone. Filing cabinets also take up a lot of space. This is getting very difficult and time consuming as the number of customers is rising on a daily basis. One of the problems is that it takes time writing letters by hand .For this problem I have come to conclusion that I will create template letters for the company and these can be sent out to customers to tell the customers that their ticket is ready or for any reasons. The conclusion I have come to is that I am going to help the agency in every single way. My main aim is to make the agency more professional and more modern and make things easier for them. For me to do my task, I will need a computer and a few important application softwares with which I shall make a database, logo and other things. Research I had a look at a database which I was shown by my class teacher. It was called ‘Type of Flight’. In the database it had things like name, ID, gender, telephone number. Database: Type a Flight Comment: The logo is located on the centre of the switchboard. The logo is got to do with holidays and other things which the agency offers. Around the logo there are the buttons which will be needed. The database has things like name, town, address, telephone numbers, date of birth, gender postcode and other few things. The database makes things easier and quicker now. This was done by putting queries, forms and a switchboard. Tasks To do my task I have broke the task into the following five parts: 1. Getting information about the travel agency. 2. Design a logo and a slogan for the travel agency. 3. Create a database, Queries, Forms and switchboard. 4. Create a letterhead and design letter templates. 5. Writing reports at the end (User Guides). 1. Getting information about the travel agency a. I can do this task by going on the internet but I will not do it this way because on the internet it will not tell you how the agency works. b. I can also do this task by going around and asking a few people but will not use it because people might not have the correct and up to date information. c. I will do this task this by ‘Interviewing the agency manager’ because he will know the latest information and what problems there are in the agency. 1. What problems do you have in the agency? 2. How many customers does the agency have? Less than 100 100-250 250-500 More than 500 3. How are the documents of the customers stored? Filing Cabinet Other 4. What do you think of a computerized way to remove your problems? 5. Do your employees know how to use Microsoft Access? Yes No Do not know 6. Are your employees capable of using a switchboard? Yes No Do not know 7. Does the agency have letter templates? Yes No 8. Does the agency have a good logo? Yes No 9. Do the employees need a user guide? Yes No 10. What changes will the agency have if the computerized way was used? 2. Design a logo and a slogan for the travel agency a. I can do this task by using Microsoft Word but will not do it this way because it does not have many of the tools needed to make a logo but I can make the slogan on it. b. I can also do this task by using Adobe Photoshop but will not use it because the application is quite complicated for me. c. I will do this task this by using ‘Paint’ because It offers a good amount of tools which can be used to make a good logo and a slogan. 3. Create a database, Queries, Forms and switchboard a. I can do this task by using pen and paper but will not do it this way because it will be time consuming and many mistakes can be made. b. I can also do this task by using Open Office Base but will not use it because it is harder to use than Microsoft Access. c. I will do this task this by using ‘Microsoft Access’ because I can make databases, Queries, Forms and switchboards more quicker because I have used it many times before. 4. Create a letterhead and design letter templates a. I can do this task by using Microsoft Publisher but will not do it this way because it is a little hard to create a letter template but a letterhead can be produced easily. b. I can also do this task by using Paint but will not use it because it is not suitable for large amount writing. c. I will do this task this by using ‘Microsoft Word’ because this application is good for making letterheads and letter templates as it gives a step by step way of making it. 5. Writing reports at the end (User Guides) a. I can do this task by using WordPad but will not do it this way because it is not possible to put in arrows to make things clearer to people. b. I can also do this task by doing it on paper and there after scan it but will not use it because it may not be neat and professional enough. c. I will do this task this by using ‘Microsoft Word’ because I can take screen shots and then I can paste them onto the page. There after I will put in arrows and any other things if needed to label it clearly with information so that people fully understand. Input, Output, Process and Storage After my research and looking at the various tasks, I can establish what the input, output and storage of the system is. Ease of use The final product that I will make would consist of database, queries, forms and letterheads. It would be easy for the agency to use because I think the employees are more or less familiar with computers and using the applications needed. I will also supply them with a user guide. The user guide will be simple and very easy to use. It will have screenshots and clear labeling with arrows so if the employees get stuck any where then they could refer to the user guide which has clear instructions and easy step by step of using any application. After using the user guide the employees should have no doubt in using an application. Description of problem = 1 Plan of solution = 1 Methods = 1 Solution meets requirement = 1 Ease of use = 1

Food And Culture Essay

Culture is broadly defined as the beliefs, attitudes, values, customs, and habits accepted by a community of individuals. Cultural behavior patterns are reinforced when a group is isolated by geography or segregated by socioeconomic status. Culture is learned, not inherited; it is passed from generation to generation. The term food habits refers to the ways in which humans use food, including how food is obtained and stored, how it is prepared, how it is served and to whom, and how it is consumed. A. H. Maslow’s theory of human maturation as applied to food habits explains how food use progresses from eating for existence to eating for self-actualization. 1.Physical needs for survival: Daily needs for nutrients must be met before more complex food use can occur. 2.Social needs for security: Once the immediate need for food is satisfied, future needs can be and are considered. The storage of food, in a pantry or in a refrigerator, may represent security. 3.Belongingness: This use of food shows that an individual belongs to a group. The need to belong is satisfied by consuming the foods that are eaten by the social group as a whole. These foods represent comfort and happiness for many people; during periods of stress or illness, people often want the foods they ate during childhood. Sometimes people adopt a special diet to demonstrate belongingness. For example, African Americans who live outside the South, may choose to eat what is called soul food (such as pork ribs and greens) on certain occasions as an expression of ethnic identity. Etiquette, the appropriate use of food, is also a way of demonstrating belongingness. Entirely different manners are required when lunching with business associates at an expensive restaurant, when attending a tea, when eating in a school cafeteria, when drinking with friends at a bar, or when  picnicking with a significant other. 4.Status: Food can be used to define social position. Champagne and caviar imply wealth, beans and potatoes are traditionally associated with the poor. Status foods are used for social interaction. When a man picks up his date, he brings her chocolates, not broccoli. Wine is considered an appropriate gift to the hostess, a gallon of milk is not. In general, eating with someone connotes social equality with that person. Many societies regulate who can dine together as a means of establishing class relationships. Women and children may eat separately from men, or servants may eat in the kitchen, away from their employers. This attempted separation by class was also seen in the U.S. restaurants that excluded African Americans before the civil rights legislation of the 1960s. 5.Self-realization: This stage of food use occurs when all previous stages have been achieved to the individual’s satisfaction. Personal preference takes precedence, and the individual may experiment with the foods of different ethnic or economic groups. Food and Culture in America. A Nutrition Handbook, 2nd Edition. Pamela Kittler & Kathryn P. Sucher. Wadsworth Publishing Company, 1998. Cultural Paper Complete a three to five page paper on the nutritional habits/customs, health beliefs and practices of a specific culture. As you prepare this paper, think about the issues addressed in the previous pages and how these influences shape a culture’s eating habits. As your paper takes shape, you may want to include some of the following points: History of the specific culture Common food rituals Food beliefs: is food used symbolically, spiritually or does the culture use specific food/foods for therapeutic purposes? Are there any traditional or  staple foods used regularly in their diet. What is the meaning of this food? Do the people of the culture follow a specific daily pattern related to diet and meals? Does the culture change their nutritional beliefs or have different food customs throughout the lifecycle, from infancy to adult years, during pregnancy and lactation or during sickness and health? What did you learn about this culture? Feel free to include personal experiences and any recipes to share with the class from this culture. Please include a minimum of two references published within the past five years from a reputable health/nutrition related journal and/or book. Suggestions include Journal of the American Dietetic Association, Journal of Nutrition Education, American Journal of Clinical Nutrition or Journal of the American Medical Association.

Comparison and Contrast Essay of Two video games

Now a days technology become too much advance. Some of the greatest improvements in new technology have been the creation of computer games. In the present century lots of children’s play computer games. For children’s games have become a luxury more than a need. This demand is increasing for develop new and advance games. Similar there is a Rockstar Industries, they develop video games likewise Grand Theft Auto 3 and Grand Theft Auto: Vice City. These game two games are most famous.First of all Grand Theft Auto 3 release on October, 2001 developed by DMA Design in United Kingdom and publish by Rockstar Games. This game is a first 3D game in the series of Grand Theft Auto. First it was release for PlayStations later on PC Xbox. Moreover GTA 3 also develops for Apple App store and Android devices. On other hand Grand Theft Auto vice city release on October 29, 2002 developed and as well as publish by Rockstar Games in United Kingdom. GTA Vice city is second 3D game in th e series of Grand Theft Auto.It also releases for Playstation later on PC Xbox. But now it also realease for Apple App store and Android devices. Moreover, Grand Theft Auto 3 game graphic not much as compare as Grand Theft Auto vice city it is too dark. GTA3 player can’t spend his money on purchasing properties and make money from them. And it has better missions and vehicles but in smaller numbers, such as cars, trucks, train, some boat are not used much. GTA vice city have too much colorful graphic and players enjoy too much, once they played vice city they unlike GTA 3.In Grand Theft Auto Vice City player can spend his money on purchasing properties and make money from them. And more missions and vehicles, such as new shaped cars, bikes, helicopter, planes, and more useful boat. Furthermore, GTA3 System Requirements for players are should have Pentium 3 or 4, and need 450 MHz plus 128MB RAM. And 16 MB direct 3D Video Card, Sound Card, 8X CD-ROM and 500MB free hard disk spa ce should need.GTA Vice City System Requirements for players are should have 800 MHz Intel Pentium 3 or 4, and want 1.2GHz plus 128 MB of RAM, 8 speed CD / DVD drive, plus 32 MB direct 3D Video Card, Sound Card as well as 915 MB of free hard disk space. Mostly people say that GTA Vice City the better than GTA 3. Because in gta vice city has more missions and it also have good graphic more vehicles etc. GTA Vice City is more interesting game than GTA . 3 Today generation like these games very much, it look like real live game. And it have look of thing to do. For Instance, you can do racing, fighting shoot driving swimming and lot of things.

IKEA Research Paper Example | Topics and Well Written Essays - 3750 words

IKEA - Research Paper Example is native land Smaland, south Sweden).IKEA is known for it’s up to date architectural designs that fit various kinds of furniture and appliances, and has got interior design work that is most of the time related with an eco-friendly ease (Baxter, Landry, 2010). Apart from this IKEA is famous for its keenness to cost control, constant product development and operational details, corporate features which permitted IKEA to review its prices downwards by an average of 2 or 3 percent over the ten years to 2010 during an era of global development. As of the beginning of 2014, IKEA proudly owns and operates 349 stores in over 43 countries. In financial year 2010, IKEA sold over US$23.1 billion worth of goods, a sum that signified a 7.7% increase over 2009.IKEA’s website contains over 12,000 products and is the closest depiction of the complete IKEA range. Apart from that there were over 470 million guests to IKEA’s websites from the year September 2007 to September 2008.IKEA spends just about 1% of the world’s supply of wood, making it one of the biggest users of wood as far as retail sector is concerned(Baxter, Landry, 2010). IKEA was formed in 1943, mainly as mail-order sales company. IKEA started selling furniture about five years afterwards. The very first store opened its doors to the public in 1958 at Smaland whereas the first stores outside of Sweden opened their doors in Denmark (1969) and Norway (1963).The stores later on extended to other European parts in the 1970s with the very first store outside of Scandinavia being opened in Switzerland in 1973 and Germany branch opened later in 1974. IKEA’s current products includes furniture, decorative and linen accessories are typified by some exceptional features, for instance, IKEA’s 2013 furniture fabrics are very illustrious with its unique designs;ethnic,romantic,pop and contemporary. Thus IKEA has produced interesting designs which are bound to keep people talking for months. In 2013, IKEA offered

Management research project Essay Example | Topics and Well Written Essays - 2250 words

Management research project - Essay Example These strategies should take into consideration factors like outsourcing activities and the development of leadership skills. These steps can be incorporated in an organization in order to develop the training processes of the employees. The purpose of the research is to investigate the experiences and perceptions of the training department staffs in a multi service healthcare firm based in New York. The main objective of the research is to identify the leadership practices that are involved in the development of a positive work culture in a setting where the internal and outsourced employees work concurrently. The selected qualitative research work is done with the aim of identifying the different leadership factors that if cultivated would lead to the development of a positive work culture in a company with outsourcing arrangement. The paper identifies the leadership skills and culture existing in the training department of the chosen healthcare services company which has an established outsourcing arrangement. The name of the company is kept confidential by the researchers because of the sensitivity of the information related to children’s services provided by this healthcare organization. The rationale of the report is that there are many complex challenges associated with leadership within an organization in which outsourcing management is done. Since, there remains a factor of continuous introduction of innovative technologies in the outsourcing systems and solutions, the complexity of leadership challenges become more in these types of organizations. The increase in the multi-generational and multi-cultural composition of the employee base makes the training and leadership challenges more evident in a workplace. But if a company can navigate through these challenges in an efficient way and bring out the best of the outsourcing, it would ensure that a skilful and well trained workforce is established. The chosen company which is an

Journals 578 Essay Example | Topics and Well Written Essays - 1000 words

Journals 578 - Essay Example It was especially interesting to find that the military established a brotherhood for soldiers, where each person was to protect the other. Many soldiers express joy when killing their enemies, yet the author indicated that these emotions are far from joy because when killing the enemy most soldiers have no fear and feel like they cannot be harmed. The author also stated that many soldiers face a psychological condition where they feel that they have changed. This can be seen through their actions, yet they feel unconnected to their bodies and minds; this makes it hard for them to find a rational explanation to their behavior. The author also pointed out another fact that was interesting to me, which was that most people killed in conflict with the USA are referred to collateral damage, yet when American soldiers are killed they are referred to as innocents who lost their lives. Not only that, many policies created by the leaders come from using the religion and culture of other nati ons as a threat to the USA. This is done to reshape the image of these countries to the public toward a negative perception so that people will start viewing them as enemies. Chapter (1-8) The author of the book indicated that it is important to include women in the field of politics, yet many women who are involved in the political sphere do not have their opinions taken into consideration by their male peers. This can be connected to the idea that men are viewed as stronger than women, who are considered to be weaker and more peaceful. I believe that it is important to respect the opinions of women because this will not only help people to view politics from a different perspective but it will also help to understand and recognize crimes committed against women in conflicts. Indeed, the author indicated that many women do not report that they were are sexually assaulted or raped. As a result, it is hard for human rights organizations and the United Nations to recognize acts of rap e as a serious issue. I believe that if women are more involved in making policies then more victims of rape and war will be encouraged to talk about their issues. Moreover, the author pointed out that Laura Bush focused on liberating the women of Afghanistan. However, in my opinion, and similar to what I pointed in my QIP, Laura Bush focused more on liberating women from wearing Burqa instead of focusing on their freedom. Indeed, many movements and policies are made to benefit women, yet they mostly fail. I believe that organizations and policymakers tend to view these issues from their own perspectives and not from the perspectives of the affected women. As a result, they end up making policies that do not suit the needs of those women. In addition, this leads to an emphasis on the importance of negotiation between two parties, as it helps each party to understand each side's opinion and then respect that opinion. In addition, I was also impressed with the veracity of non-violent movements that women have led all over the world. This takes me back to the film we watched in class, â€Å"Pray the Devil to Hell.† The film shows that when women start to protest the motive was to get rid of violence in their countries. They were able to satisfy their goals by using religious and faith communities to gather as many women as they could find. What was really interesting to me was

EMR(ELECTRONIC MEDICAL RECORD) Research Paper Example | Topics and Well Written Essays - 750 words

EMR(ELECTRONIC MEDICAL RECORD) - Research Paper Example discussion will focus on various issues ascribed to the process of converting paper-based health records into electronic health records (Hamilton 2009). Specifically, the discussion will focus on conversion of problem-oriented paper-based medical forms into electronic health records. It is quite challenging to provide the exact period of time that is usually required to convert a paper-based health form into an electronic health record. However, there are various issues that may be taken into consideration in order to estimate the amount of time that may be consumed in this process. In my case, the process of conversion may take approximately six weeks. This is based on the fact that the process may entail scanning of the paper-based problem-oriented health forms, which are generally easy to read and record. This period is also based on the volume of paper-based health records that have been kept in the health facility overtime. Moreover, the number of persons involved to facilitate this process is taken into consideration. In the case that the health facility decides to use a different approach i.e. physically typing in the information recorded in the paper based problem-oriented medical record, a relatively longer period of time may be consumed, but this may a lso depend on the number of persons involved to facilitate the process. There are various challenges associated with converting paper-based health records into electronic health records. The first challenge that may be experienced in this case is the fact that introduction of a new data management may prove to be a challenge to the staff in the health facility. This may occur with regard to understanding of the modus operandi of information technology. Another challenge that may be experienced with the process of converting paper-based oriented medical forms into electronic forms is high resource use. To begin with, the process may require use of extra financial resources majorly used to purchase the IT

Proprietary Rights and Corporate Torts Essay Example | Topics and Well Written Essays - 1250 words

Proprietary Rights and Corporate Torts - Essay Example This paper considers some of these cases that applied intentional tort against defendants who have gained wrongful access to company files and properties, and discusses the impact of their use on corporate law. Methodology This research paper was conducted initially by gathering suitable materials such as books and cases that are related to the subject. The method primarily used is data mining on the subject of intentional torts, including classifications thereof, and corporate cases that involve intentional torts. This entailed electronic searches of relevant materials and a subsequent search for primary sources such as cases from various jurisdictions and secondary sources such as books. The next stage is to actually get a copy of the sources thus gathered either electronically or on tape. Finally, the data gathered were summarized and presented. Intentional Tort and its Application in Corporate Trespass Cases A look at case law across the country reveals that a number had applied intentional torts in corporate trespass cases. This is true in the states of New York, Ohio, Virginia, California and Indiana, among others. In CompuServe Incorporated v Cyber Promotions, Inc and Sanford Wallace, 1 a preliminary injunction was granted to the plaintiff in an action for trespass to chattels. ... Similar cases to the foregoing are AOL v LCGM , 2 AOL v IMS, 3 AOL v NHCD 4 where the defendants were charged with trespass to chattels, among others, under Virginia common law for sending unsolicited email advertisements to AOL subscribers, and Hotmail Corporation v Vans Money Pie Inc, 5 where defendant deceitfully used Hotmail accounts as addressees. In all those cases, trespass occurred with intermeddling of personal property without authorization or when the use amounts to the impairment of its value. Other similar cases are EarthLink, Inc. v Carmack 6 decided in Georgia, and Tyco International (US) Inc. v Doe, 7 decided in New York. Three cases, viz., eBay v. Bidder’s Edge, 8 Register.com v Verio, 9 and Oyster Software Inc. v. Forms Processing Inc., et al, 10 used crawlers/search robots to search plaintiffs’ websites. In eBay, auction listings were obtained from the plaintiff’s site, in Register.com, domain name registrants and in Oyster, meta tags. The cour ts ruled that the acts constituted trespass to chattel because they interfered with possessory right without authorization and damage ensued. The Sotelo v DirectRevenue, LLC 11 case, on the other hand, involves the use of spyware and the defendant was an internet-based company that provided internet games for download bundled with spyware, which allowed pop-ups while users use the internet. The trespass to chattel was justified due to lack of authority and electronic contact that caused damage to the computer. In Thrifty-Tel, Inc., v Bezenek 12 the defendants were the parents of minors who had tapped into a telephone system by cracking its authorization and access codes using computer technology. Initially tried for conversion, the cause of action was

Social and Cultural Views of Health Assignment Example | Topics and Well Written Essays - 1500 words

Social and Cultural Views of Health - Assignment Example Diversity enables individuals to understand, accept, appreciate and acknowledge differences that exist across societies. Human sexuality is one aspect of cultural practices whose understanding varies from one community or society to another. What is proper and harmless behavior in one community or society can be a serious abomination or breach of social norms in another society. Different communities or societies hold varied understanding about human sexuality. For instance, consider the case of Inis Beag and Mangaian communities. What is right sexual practice within Mangaian community is totally wrong and an abomination within the Inis Beag community. Inis Beag community prohibits premarital marriages and recommends that males and females intending to marry should socialize and stay apart. Marriage is this community is a function reserved for men in the mid-30s and women in the mid-20s (Rathus, Nevid & Fitchner-Rathus, 2014). In Inis Beag community, it is a cultural responsibility for mothers to train their daughters to submit to sexual desires of their husbands. It is through such submissions that the couples can fulfill God’s command requiring human beings to be fruitful and fill the Earth. The persuasion to be submissive also paints another understanding of Inis Beag community that women do not need to be sexually active or seek for sexual interc ourse, but relax and wait to respond to their husbands’ sexual desires. According to Rathus, Nevid, and Fitchner-Rathus (2014), men in Inis Beag community view sexual intercourse as a tiring activity and should be infrequent. The nature of cultural practice within Inis Beag community that restricts women from sexual lust while persuading men that sexual intercourse is tiring makes sexual intercourse a special activity that is worth performing only when seeking for children. Sexual intercourse in this community is not a pleasurable activity to enjoy.

Graphics Essay Example | Topics and Well Written Essays - 500 words

Graphics - Essay Example people enrolled, or the amount of money spent/received) and finally I would provide the information that is to be communicated in its right kind by an appropriate main title which can be ‘list of majors enrolled in at XYZ university’ or ‘amount of revenues earned per discipline by XYZ college’. In this graphical illustration of data, I feel that the title is effective but the graphic chosen for its presentation is certainly less effective. The exact numbers which seemed to be the major information to be communicated is not provided. I would revise it with a format for presentation with clear mention of the exact numbers under each wing of the armed forces, as required. I would further use colors to highlight the title. In addition, I would place the title below the figure (p. 328). Furthermore, I would include a source of this information presented as it seems to be taken from either a governmental or any other published source. The pie chart seems to exhibit the breakdown of costs at Hillway Corporation. I would recommend changing the color scheme by using different saturations of the same color for each slice of the pie chart. I would further label each slice with the exact percentage of total cost that is being calculated for the expense head mentioned. I would further separate the slice for salaries to emphasize on the highest cost factor for Hillway Corporation. I would further place the largest slice on the top and move in the clockwise direction arranging the slices in descending order as per their relevant sizes. I would further recommend labeling the slices horizontally inside with percentage and name of the expense in the give data. 2D pie chart is recommended for clearer indication on the sizes of each slice as they relate to the breakdown of expenses or any other data provided. Although line charts are more useful in understanding the changes that are seen over time, the individual costs can also be illustrated of the PC components as

White People and Young Black Men Essay Example for Free

White People and Young Black Men Essay Imagine walking down the street and having people stare at you or call you names, or talk behind your back. Imagine not knowing the time because nobody will tell you. Why wont they tell you the time, or spare you some change? Because you are black. Actually, because your skin is a different color, or because you are a different kind of religion. In a way I admire them because theyve survived for hundreds of years until they were free, and now that theyre free, the modern white man harasses them and beats them. I mean, they even had a world wide organization named for them. The KKK has been around for a while. The KKK, or Ku Klux Klan, began because of their intense hatred of black and Jewish people. Valerie Joseph, author of A Monument To Racism, writes that in front of Danny Carvers house, a KKK leader, in Flowery Branch, Georgia, were 8 or more signs, that read: A brain is a terrible thing to waste, thats why niggers dont have one. Another sign read; NAACP or Niggers, Alligators, Apes, Coons, and Possums. Or insisting that blacks dont have brains and that they should be treated like animals. There was also a figure in the front yard that had 4 young black men sitting on it with 2 KKK hooded members by them. To top it off, Carvers lawn was on the Atlantic highway, the main way through the capital. I strongly agree with Valerie Joseph when she says that she wanted to believe that people actually cared, she wanted to believe that there were lawyers, activists, parents, church groups of all races that were bombarding this man with phone calls and letters. She hoped that maybe teenagers would plan to smash the figures in the middle of the night. She also said that you can help stop this, all you have to do is try to accept people different than you as you do anyone else. If you cant, you dont have to express it, keep it to yourself. If you hear somebody saying something about somebody else, all you have to say is, listen, theyre just as equal as you are. If you do, pretty soon theyll quit. Many years ago, the states had to force businesses and schools to allow blacks in. For example, one of the establishments was the Brown V. Board of Education. Many years before, federal troops forced Little Rock Central High School to admit black students. The question I ask is, why would they want to be there if the government had to force the school system to let them in? Many years ago, there was a segregation where blacks and whites were separated in everyday life. They had different water fountains, restrooms, and even different lines at the movie theaters. Blacks also had to sit in the back of the bus while whites had top picks on seats and standing when a white person wanted your seat. Then, segregation was finally abolished. As blacks acquired middle-class status, just like their whites counterparts, they moved out of central cities and the sustaining buffers between lower-class blacks and the surrounding white role models, etc,were largely removed. (USA TODAY 55) I came across a Time magazine article that was titled Evict The Neighbor. It was about a couple that had been getting harassed by their neighbors and so they sued for $10 million in damages. U. S. District Court Judge Ann Williams granted a settlement agreement whereby the harassers will have to leave their home within 180 days. People continue to do these things even though they know that they could go to jail. Why? We ask ourselves, why do people do this? Well, it all started with the slaves. The African-Americans came to the United States hundreds and hundreds of years ago from Africa. Most of the slaves came from Ethiopia, Zaire, Somalia, and Nigeria. They came across that Atlantic Ocean with some of the first settlers. They were then sold to slave traders and auctioned off. But, back to the modern day; blacks should have some sort of protection or sense of safety with police officers, but lets consider the Rodney King trial in 1993 when police pulled over a drunken black man that they said was swerving all over the road. When the man, Rodney King, got out of his car, more than 3 police officers approached him and beat him almost to death. The whole thing was captured on video tape from one of the police cars dash-mounted cameras. The four identified police officers had a trial and when the verdict given was not guilty. The L. A. riots started almost immediately. People were beating others, looting stores, blacks were shooting people and beating white police officers. Some think that there would have been riots all over again if the jury would have found O. J. Simpson guilty a few years ago. Texaco, a large chain of gas stations throughout the United States, was sued for calling black employees porch monkeys and orangutans. Texaco pled guilty because an employee walked in on a faculty meeting and heard white employees copying the way African Americans talk. All the white employees were also getting promoted to higher ranks whereas black employees were working harder and receiving reduced checks. The settlement in the Texaco case was $115 million to about 1,400 current and former black workers, $26. 1 million in pay raises over five years for black employees, $35 million for a task force to set up diversity training programs, and an independent panel to oversee Texacos employment practices. Another suit was filed against Avis for refusing to serve blacks in North and South Carolina. Also, rappers, who everyone knows are mostly black, are harassed and put down daily, because of what they sing about. Nobody criticizes country singers who sing about the same thing over and over, or the love songs that all sound the same; you cant tell one apart from the other. It shouldnt matter what color that are or what they look like, its the music that they sing. Every parent thinks that rap is bad, because it has a few swear words, but not if you get the edited version. Everyone thinks that only rappers commit crimes. But in actuality, blacks make up to 12 percent of the population, and 30 percent of arrests made are blacks being arrested for violent crimes (US NEWS 93). A black man can not even get a cab for hours because cabbies are afraid to drive through the ghetto. Really, what is the ghetto? Only a place where homeless and low income black and white people live and hang out. In a recent Associated Press article, (Charles J. Ogletree, Harvard Law Professor), a powerful group of civil rights and class-action lawyers will seek compensation for American black descendants from slaves. The effort appears to be the most serious initiative to get compensation for American blacks for 244 years of legalized slavery. Ogletree stated, We will be seeking more than just monetary compensation. We want a change in America. We want full recognition and a remedy of how slavery stigmatized, raped, murdered, and exploited millions of African through no fault of their own. There are more questions than answers in the planned lawsuit, such as: when will the suit be filed, who are the defendants, and what damages will be sought? However, both public and private parties will be the subject of their efforts. This will be the most important case in the history of out country. No one knows the magnitude effect the lawsuit will have on this nation. It would have seemed better that America aggressively pursue a political solution but lawsuits and legislation have really gone nowhere in the past. It will probably come down to this, that when corporate America is hit in its own pocketbook, real change will occur. I strongly believe that the responsibility doesnt solely lie with big businesses and government but also within each one of us. one person can make a difference Making a choice to treat everyone equally, fairly, and with respect is the first step. Watching what we say by putting ourselves in anothers situation first is also doing our part. Otherwise, we just become part of the huge problem we currently have. Whats it going to bewill you be a part of the perpetual persecution of blacks or stand up for what is right.

Letter from Birmingham City Jail Essay Example for Free

Letter from Birmingham City Jail Essay Reverend Dr. Martin Luther King wrote the Letter from Birmingham Jail in an exceedingly effective way. King used his intelligence, virtue, and honesty to write an appropriate reply to the criticism he received. He also used logic and emotional appeal. In the first paragraph King says, Since I feel that you are men of genuine good will and your criticisms are sincerely set forth He gives the ministers importance. He recognizes that these men are of genuine food and accepts their sincere criticism with humbleness. Dr. Martin Luther King says, I am sure that each of you would want to go beyond the superficial social analyst who looks merely at effects and does not grapple with underlying causes. He demonstrated that he knows and respects that the ministers are intelligent and that they are in agreeance in some aspects. He later says, But I have tried to say that this is normal and healthy discontent can be channelized through the creative outlet of nonviolent direct action. Now this approach is being dismissed as extremist. I must admit that I was initially disappointed in being categorized. King expresses his beliefs as to be called an extremist. He does not believe his nonviolent actions should be labeled extremist. Dr. King says, If I have said anything in this letter that is an overstatement of the truth and is indictive of an unreasonable impatience, I beg you to forgive me. In this statement, he not only apologizes for any exaggerations, he also shows a great deal of respect to them. King says, Anyone who lives in the United States can never be considered an outsider anywhere in this country. King gives the ministers a feel of belonging. As long as they live in the Unites States they will be accepted. King later says, Like so many experiences of the past, we were confronted with blasted hopes and the dark shadow of a deep disappointment settled upon us. King describes his disappointments as dark shadows creating an image for his audience to relate to. He says, For years now, I have heard the word Wait! It rings in the ear of every Negro with a piercing familiarity. This wait has almost always meant never even though this may have been written in a placid manner, the ministers can feel that his actual emotions behind this sentence was anger. Further on in the letter he says,when  you suddenly find your tongue twisted and your speech stammering as seek to explain to your six-year old daughter why she cant go to the public amusement park that had just been advertised on television, and see tears welling up in her little eyes when she is told Funtown is closed to colored children, and see her begin to distort her little personality by unconsciously developing a bitterness towards white people once again his audience can feel his anger. He creates images of this innocent little girl crying of disappointment slowly changing into someone resentful of White people. A great deal of this letter was logical. In paragraph 6 King says, In any nonviolent campaign there are four basic steps (1) collection of facts to determine whether injustices are alive, (2) negotiation, (3) self-purification, (4) direct action. We have gone through all these steps in Birmingham. There can be no gainsaying of the fact that racial injustice engulfs this community. King states the four basic steps and recognized that there is a certain way to behave. Later King also says, I submit that an individual who breaks a law that conscience tells him is unjust, and willingly accepts, the penalty by staying in jail to arouse the conscience of the community over its injustice, is in reality expressing the very highest respect for law. Martin Luther King used a very logical appeal by saying; when a crime is committed consequences are inevitable. Anyone who commits a crime is punished. King later says, One day the South will know that when these disinherited children of God sat down at lunch counters they were in reality standing up for the best in the American dream and the most sacred values in our Judeo-Christian heritage, and thusly, carrying our whole nation back to those great wells of democracy which were dug deep by the founding fathers in the formulation of the Constitution and the Declaration of Independence. He used God and religion as a logical appeal and to his audience, as ministers, God and religion are indeed especially logical. Reverend Dr. Martin Luther King used his knowledge, values, and integrity to generate a suitable reply to the ministers. He replied in an effective manner with elegance and tranquility. He used reason and emotion to make his  response further successful.

Marketing Strategy of Cadbury

Marketing Strategy of Cadbury Cadbury India is a food product company dealing in Chocolate Confectionery, Beverages, Candy and Snacks. Cadbury is the market leader in Chocolate Industry with a market share of 70%. Some of their favorite products are Cadbury Dairy Milk, Perk, 5 Star, Celebrations, Eclairs, Gems and Temptations, Bournvita. John Cadbury, the founder of the Cadbury business was born on 12th August 1801. Cadbury was founded 200 years ago when John Cadbury has opened his shop in Birmingham selling chocolate and cocoa with other glossary. Cadbury started its operation in India in 1948 by importing chocolates and distributing in the Indian Market. This project shows some research on current marketing strategy used by Cadbury in Indian market. I have also try to find some of Strength, Weakness, Opportunity and Threats of the Cadbury for Indian chocolate industry. Table of Contents 3 1. About Cadbury 4 2. Cadbury in India 4 3. Aim Objective of the Project 6 4. Comparative Analysis 7 5. Marketing Mix of Cadbury 9 10 6. Current Marketing Strategies used by Cadbury and Market Segments 14 7. SWOT Analysis of Cadbury 16 8.Conclusion 17 9. Reference List 18 About Cadbury Cadbury was founded 200 years ago. Cadbury is a food product company producing Chocolate products. They are the market leader of this industry holding 70% of the total market share. Some of the well-known products of Cadbury are Dairy Milk, Perk, 5 Star, Eclairs, Celebrations, Temptations, Bournvita and Gems. John Cadbury, the founder of the Cadbury business was born on 12th August 1801. In 1984, he opened his first grocery shop in Birmingham. He sold cocoa, chocolate products for drinking, which were prepared using pestle and mortar, as well as other products. In 1831, John decided to start manufacturing on large scale. He purchased a warehouse for it. Cadbury is one of the largest companies in the world. In 1840, they introduced chocolate for consumption with very decorative packaging. The most widely known and top grossing product, Dairy Milk, was launched in 1905 to compete with the leading brands of Swiss milk chocolates. By 1913, Dairy Milk had become the companys bestseller. After a few years it gained the recognition as a leading chocolate product. (Cadbury, n.d.) Cadbury in India Cadbury India is a fully owned subsidiary of Kraft Foods Inc. In 1948 Cadbury starts its operations in India by importing chocolates, but today it owns five manufacturing companies and 4 sales offices. Its corporate office is in Mumbai.   The core purpose of Cadbury was to make today delicious. In India, Cadbury operates in four categories i.e. milk food drink, chocolate confectionery, candy and gum. Cadbury is the market leader in chocolate business. The pure taste of Dairy Milk describes the taste of chocolate for Indian consumers. Bournvita is the leading product in milk food drinks and candy halls is the leading product of candies in the country. Since 1965, Cadbury has also started the farming of cocoa in India. (Cadbury India Ltd., n.d.) Aim Objective of the Project Aim: To examine the marketing strategies and SWOT analysis of Cadburys Dairy Milk. Objectives: By conducting research to evaluate marketing strategies and to know the Strength, Weakness, Opportunity and Threats of Cadbury by using proper theories. Comparative Analysis The Indian chocolate market is getting bigger and better. On one hand there are imported varieties and on the other companies like Cadbury launch their own products of international standards. In India in early 90s market share of Cadbury was 80% but after the Nestle enters to Indian Chocolate industry the Cadburys share reduce to 70%, 15% share is hold by Nestle, 15% by Amul and other companies. The higher competition is between Cadbury and Nestle as Nestle is trying to have tough fight with Cadbury. (Indian Mirror, 2011) Nestle India Ltd: Nestle was connected with India since 1912. They set up first manufacturing unit in 1961 in India and then they open total 7 manufacturing units in India up to 2006. They were manufacturing Milk Products and Nutrition, Beverages, Cooking Aids. They launched there Premium Milk Chocolate, Milky Bar, Crunch and Bar One in India against the competition of Cadbury Dairy Milk and 5 Star. (Nestle India Ltd., n.d.) Kit Kat was Launch in India in 1995 and it becomes the worlds most popular chocolate within a short time of its launch and it was according to the target of the Nestle. Against the competition of Kit Kat Cadbury launch its Perk, to safeguard its brand. Kit Kat and Perk was a new product segment in the form of wafer chocolates as anytime snacks. Kit Kat sells was more than the Perk in the outlets where both were available. There was a neck to neck competition between both the products. It was also said threat it was dangerous for the mother products of Cadbury Dairy Milk. Amul: Amul Milk Chocolate, Badam Bar, Crunch and Fruit N Nuts were launch by Gujarat Cooperative Milk Marketing Federation (GCMMF) in 1974. But due to lack of its focus on international market and it was not able to raise its market shares. (Gujarat Co-Operative Milk Marketing Federation, 2000-2001) Marketing Mix of Cadbury After segmenting the market and positioning itself to outdo their competitors, it needs to come up with different strategies. The 4 Ps used by Cadbury are: Product: The Company should design and manufacture its products so as to improve the customer experience. Product Success The meaning of Product is anything tangible or intangible that can be offered to the customers for the proposed market segments either in the domestic or international market. It includes packaging, guarantee, quality etc. Every company will compete for customers by satisfying their expectation constantly. But the best company will go beyond the expectations by delivering additional benefits, which they would have never imagined. Cadbury offers a wide variety of products which include: I. Chocolates: Fruit Nut, Dairy Milk, Perk, 5 Star, Eclairs, Gems, Temptation, Nutties, Milk Treat. II. Beverages: Drinking Chocolate, Bournvita and Cocoa. III. Snacks: Bytes IV. Candy: Halls V. Gums: Bubbaloo Place:  The place means to identify the physical distribution of the product where the product should be available for the customer at the right place, time and quantity. It also consists of roles of channel for distribution. For the success of any product in the Indian market, the product should be introduced to the retail shelves. Buyers play an important role for its success rather than brand and market shares. With the increase in technology and competitive pressure, it is difficult to retain a unique product for a long period. The brand that gets the greatest number of customers, sells the most products. Proper channels of distribution also play an important role. If the product reaches the market at the right time, only than will the consumer will have access to the products. Increases in distribution and channel cost go together. Marketing cost of Cadbury is 18% of its total cost which is higher as compared to Nestle and Parry. Price: Pricing is the most important part of a marketing mix as it is the only area by which revenue is generated for the company. Price includes the catalog prices, discounts available and different options available for financing etc. Before deciding the price strategy the feasible reactions of the competitors are also have to be taken into consideration. The pricing of the product must consider the appropriate demand-supply equation. The strategy used by Cadbury for satisfying the value that all the customers buy the product is using the expectation they have about how much the production is worth to them. Cadbury has introduced various products for different customer segments so that every customer segment has different expectations of price from the product. Therefore maximizing the returns includes maintaining right price level for each segment and then increasing moving through them. Promotion: Where and when can you get across your marketing message to your target market? Effective advertising attracts and generates supporting feelings for any business. To reach out to the consumers, communication plays an important. For the marketing of any product, advertisement and promotions are the best means of communication about the product to the end user. Cadbury does its promotions through Televisions, consumer contact activity, etc. Some of the most famous marketing campaigns of Cadbury are: Khane Walon Ko Khane Ka Bahana Chahiye for Cadbury Dairy Milk Thodi Si Pet Pooja Kabhi Bhi Kahin Bhi for Perk Cadbury gives special promotional offers during festivals like Diwali, Holi, etc. and special occasions like Valentines Day. It continuously introduces new products to maintain its brand and to expand its market share. Current Marketing Strategies used by Cadbury and Market Segments Current Marketing Strategy used by Cadbury: To encourage the consumers Cadbury uses many strategies. Some of them are as follows: On Every Hand Everywhere: The customers demand flawless services from the salesmen and they have to deliver that to the customers. Cadbury is the market leader in confectionery and chocolates. Their sales team plays an important role in the success. They regularly conduct surveys of consumers choice and requirements. They deliver the products not only in the super markets but also in the small shops, so that every segment of the customers can easily get their products. They also provide selling techniques. Growing with Emerging Markets: Revenue of the company grows with the emerging markets. They continuously modify the products to fulfill the requirement of all segments of consumers. This strategy leads them to a growth of above 20% annually for the past three years. A strong foundation: Since 1948, Cadbury is serving their products in India and they have created a very strong tradition and leadership position. They are the number one chocolate brand with a share of about 70%. Today only one third of the population buys the chocolate so Cadbury is challenged to introduce the pleasure of Cadbury to many peoples. Growing with the market: To attract the broader range of consumers is the main target the Cadbury. They created a base range of their acceptable chocolate brands at more reasonable and affordable price. They also introduced the gift range products for the customers segments with high-income group. Functional advantage: Cadbury Bournvita was launched in India in 1948 and it always required providing nutrition that helps in the development and growth. Today the natural goodness of milk, chocolate and malt is prepared with vitamins A, B1, B3, B6, B12 and C, plus protein, iron, calcium, manganese, zinc, and folic acid. It is also known as a cup of confidence. Affordable luxury: Cadbury has increased their presence in the candy in the form of halls and Cadbury dairy milk Eclairs. Eclairs became more popular in the markets with a hotter climate. The consumers find the delicious taste of chocolate in the middle that easily melts in the mouth and not in the hot climate. It is also an affordable chocolate for everyone. The new Eclairs Crunch is with more crispy caramel shell for hot climatic conditions. Market Segments Market place includes different segments of customers having different needs and wants. It can be classified as: Geographic Segmentation: It is to divide the market on the basis of its location, regions, towns, city or country. Demographic Segmentation: It is most common basis of market segmentation. This factor is directly related to the demand of the product and it is easy to measure. It can be classified as age group of consumers, gender, Life style, income of family etc. Psycho graphic Segmentation: it divides the consumer of the basis of social class, lifestyle of consumers or personality. This helps the company to examine the quality that how a person thinks, feels, and behaves.   Behavioral Segmentation: It divides consumer on the basis of their attitudes, knowledge, response or uses to a product. Considering all the above factors, Cadbury has targeted different segments within the market as: Break segment some products are consumed during short breaks with coffee and tea, for example snack range and Perk. Desire segment under this segment products are purchase on desire, for example Cadburys Dairy Milk, temptation etc. Take home segment this segment express the products that are purchased from supermarkets and taken home for consumption, for example Bournvita. SWOT Analysis of Cadbury SWOT Analysis is the method to evaluate the Strength, Weakness, Opportunity and Threats involved in an organization. It includes identifying the internal and external factors that are favorable or unfavorable to achieve the objectives of the organization. Strength: 1. Largest global confectionery supplier. 2. Market leaders in three sectors: Chocolates, Confectionery and food drinks 3. Cost of Production is low due to economic of scale which leads to higher profit and better market penetration. 4. High financial strength. 5. Strong brand name and leader in innovations. Weakness: 1. Poor technology in India as compared to other nations 2. Limited key products as it is depended only on chocolates and beverage market compared to other competitors. Opportunities: 1. Growing middle class and growing urban population. 2. Increasing gifts cultures. 3. Substitute to Mithais with higher calories/cholesterol. 4. Increasing concept in departmental stores- desire @ at cash counters. 5. Opportunity increases with increase in market shares by acquisition. 6. Transfer production to low cost countries where labour cost and raw material will be cheap. 7. Introduction of new products with low fats. Threats: 1. Due to highest brand equity and low cost, it is successful in India. 2. Globalization will bring in better brands for upper end of the market. 3. High fats and calories in the products of Cadbury may reduce the demand of the consumers who are conscious of nutrition and healthier lifestyles. 4. Competitive pressure from other national and global suppliers. Conclusion Brand plays an important role for growth in todays competitive business environment. It helps to maintain profitability in long run by differentiation in the products and loyalty of customer. Cadbury Dairy Milk brand has developed its Megabrand Product range having its own identity, but now they all comes under the Dairy Milk brand. This proposal is planned to maximize the strength of the Cadbury Dairy Milk brand. The strategy involved a packaging and range refreshment strategy, which has resulted in a unified innovative Dairy Milk brand. Having exceeded initial sales targets by a considerable margin, the strategy can be considered a success! Branding is also one of the most important parts of any business whether it is small or large, B2B or retail. An effective brand strategy results into the major periphery in increasingly competitive markets. The foundation of the brand is your logo, website, packaging and promotional materials all of which should integrate your logocommunicate y our brand.

Sleep Too Much? Essay -- Biology Essays Research Papers

Sleep Too Much? As college students, we often complain that we have not gotten enough sleep on any given night. We drink copious amounts of caffeine in order to stay awake and finish that paper. Many times, we compensate for a lack of sleep at night by taking naps after (and sometimes during) our classes. This behavior might be recognized as "normal" by many teenagers and young people. However, many college-aged people suffer from sleep disorders. The most commonly recognized among these is insomnia, or the inability to obtain an adequate amount of sleep. But often overlooked and potentially harmful is hypersomnia. Although we rarely identify it as a negative condition, many of us actually get too much sleep. Hypersomnia is defined as excessive daytime sleepiness and/or nighttime sleep. Humans sleep for an average of eight hours a night. Those with hypersomnia may find themselves sleeping for over ten hours at a time. (2) The most common symptoms are napping at inappropriate times, difficulty waking up, anxiety, irritability, restlessness and fatigue. Some more serious symptoms may include hallucination, loss of appetite, memory loss, or the inability to hear, see, taste, or smell things accurately. The disorder can have a profound effect on one's ability to cope in social situations. (1) There is a range of possible causes for the condition, but the primary cause is described as abnormalities that occur during sleep or abnormalities of specific sleep functions. (2) Those with hypersomnia are generally diagnosed in one of four categories by a polysomnogram, which monitors a patient during one night of rest. (2) Post-traumatic Hypersomnia is caused by trauma to the central nervous system, such as a head injury or a tr... ...uch becomes a habit that such behavior can become a lifelong concern. World Wide Web Sources 1) National Institute of Neurological disorders and Stroke Homepage.,, Information about sleep disorders as related to neurology. http://www.ninds.nih.gov/disorders/hypersomnia/hypersomnia.htm 2) Talk About Sleep: Idiopathic Hypersomnia, An informational website about sleeping disorders including a forum. http://www.talkaboutsleep.com/idiopathic-hypersomnia/ 3) Bringing Secrets of the Night to the Light of Day, Idiopathic Hypersomnia , Written by a doctor as a means of helping to identify abnormal sleeping behavior. http://members.tripod.com/~sleephealth/5icnsh.html 4) The Johns Hopkins Newsletter, science page, an article from Johns Hopkins University about college students and sleep disorders. http://www.jhu.edu/~newslett/03-30-00/Science/5.html

The Shawl, by Cynthia Ozick :: The Shawl Essays

The short story, â€Å"The Shawl,† written by Cynthia Ozick, recounts World War II by providing a very vivid image of a Concentration Camp in Nazi Germany. As one reads, he or she can see that Ozick does a wonderful job in portraying the hard times of Jews during the Holocaust. In the first paragraph, we meet the central characters, Rosa, Stella, and Magda as they attempt to endure the fears of life in the Nazi Concentration Camp. Rosa and Stella, her niece, are marching in a line to the camp with Rosa’s daughter, Magda, wrapped and hidden in a shawl from the German soldiers. Unfortunately, at the end, Stella takes Magda’s shawl, and German soldiers kill Magda by throwing her into an electric fence. Throughout the story, Cynthia Ozick has used symbolism like life, protection, and death to make the readers understand the thoughts and feelings of each character which makes the climax really important and meaningful. A symbol is a sign or an object representing something abstract or invisible and more important or complex than the object itself. The author uses symbolism in this story to make the reader visualize the setting. The title, â€Å"The Shawl,† itself is a symbol in this story. Throughout the story, the shawl symbolizes the source of warmth and shelter for little Magda. In the story, Magda is described as â€Å"a squirrel in a nest, safe, no one could ever reach her inside the little house of the shawl’s windings† (Ozick 251). The shawl always behaves as an intimate friend which helps Magda in all her needs and gives support and condolence in danger situations. We also see that the shawl is the reason which helps â€Å"Magda to live longer than expected† despite of her poor health disorders in the Nazi Concentration Camp (Paul 2). As a result, we see that Stella give more important to the shawl, for she knows that it will provide her with all good things in b ad conditions. For Magda, the shawl is more than just protection since she sees the shawl as her â€Å"baby, her pet, and her little sister† (Ozick 252). According to Tery Griffin, a famous American editor and essayist, the shawl entertains her like a friend â€Å"when the wind blew its corners† (Wilson 295). The shawl also represents sustenance, especially for Magda. Ozick describes it as â€Å"a magic shawl that could feed a baby for three days and three nights† (251).

Oregon Geography Essay -- essays research papers

The Oregon Coast runs from north to south along the Pacific Ocean. Oregon is three-hundred and sixty miles long and two-hundred and sixty miles wide, making it the ninth largest state. Oregon is bordered by California and Nevada on the south, Washington on the north, Idaho on the west and of course, the Pacific Ocean. Oregon's nickname is the Beaver State because in the nineteenth century beaver skins were very valuable to trappers in the area. The longitude in Oregon is 116 45W to 124 30W. The Latitude is 42N to 46 15N. The Highest point in Oregon is Mount Hood reaching 11,239 feet high. The lowest point in the state of Oregon is the Pacific Ocean. According to www.netstats.com the average elevation in Oregon is 3,300 feet above sea level. Oregon is known for its lumber about one tenth of the United States lumber is in Oregon. Oregon is also the leading lumber provider in the United States. Oregon has 3.3 billion dollars lumber and wood industry. It also has an 859 million dollar paper and allied manufacturing industry. The two leading manufactured items in the state of Oregon are lumber and paper. The states natural beauty and grade A quality of life has helped it economic and population growth. The past twenty years, Oregon has reduced its heavy involvement in natural resources and has increased its industrial diversity. According to www.merriamwebster.com Oregon has a very high unemployment rate but is slowly decreasing as the states per capita income increases. The major products in Oregon are lumber, water, and fish. Symbols are very important to a state. Oregon has three major symbols. The first symbol is the hazelnut. Oregon grows ninety-nine percent of the entire United States commerc... ... by going to the Columbia River Maritime Museum home to one of the nations finest display of model artifacts. Then we would head down to the Astoria Bridge. The Bridge is over four mile long and it is a nice walk. There is also many activities for families. Families could go fishing, cycling, scuba diving, windsurfing, and surfing. There are limitless options on the Oregon Coast. Lastly, after being on the coast for four days we would head back into Eugene where we would fly out of, and attend a Oregon Ducks Football game. Eugene holds a cultural center for Oregon. Before the football game we would walk down to Saturday morning market, and experience new things. In conclusion with this tour, Oregon holds some of the countries most valuable resources. The geographers on this tour will be more knowledgeable about the Oregon Coast, and its surroundings.

Case Study of Indian Ocean Tsunami

Case Study of the Indian Ocean Tsunami On December 26, 2004, the Indian Ocean earthquake, or the Sumatra-Andaman earthquake, caused a tsunami that killed 230,000 people and was recorded as the deadliest tsunami in known history. The earthquake was recorded as between 9. 1 and 9. 3 on the Richter scale, the second largest earthquake ever recorded. It was also recorded as the longest one, triggering earthquakes as far away as Alaska. Following the disaster, a worldwide effort raised billions of dollars in tsunami relief. ConsequencesThe initial toll by the U. S. Geological Survey was 283,100 dead. However, actual figures counted 229,886. About one-third of the dead are children because they were least able to fight the waters. Additionally, nearly 9,000 foreign tourists were dead or missing. The disaster affected Indonesia, Sri Lanka, India, Thailand, the Maldives, Somalia, Myanmar, Malaysia, Seychelles and others in South East Asian. In some areas, drinking water supplies and farm fie lds are contaminated for the long term by the ocean's salt waters.The United Nations stated that the relief effort will be the costliest in history and reconstruction may take up to ten years. One of the biggest fears was the spread of diseases, which prompted non-governmental organizations and relief agencies to increase humanitarian aid. Furthermore, the economic impact is devastating on both the national and local levels. Costal fishing communities are some of the poorest in the region, and fishing exports account for substantial earnings of the countries. Nearly two-thirds of the fishing fleet and infrastructure were destroyed.The earthquake and ensuing tsunami changed the seabed in the Malacca Straits, and new navigational charts would have to be created. Additionally, tourism is greatly impacted as foreigners canceled their trips to South East Asian. The disaster also has a great environmental impact as it inflicted severe damage on ecosystems such as mangroves, coral reefs, f orests, coastal wetlands, vegetation, sand dunes and rock formations, animal and plant biodiversity and groundwater. The spread of wastes and industrial chemicals further polluted waters and threaten ecosystems.The invading seawater also contaminated freshwater, destroying the critical environment habitable for coral reefs. Citizen Response The public was generous in donating to tsunami aid. For instance, in the United Kingdom, the public donated nearly US$600,000,000. Compared to the government, the donation was quite substantial, averaging around $10 per person, including the homeless and children. Government Response Governments and humanitarian organizations responded by providing sanitation facilities and fresh drinking water to prevent a wave of diseases from increasing the death toll.The quick response mitigated and contained diseases such as cholera, diphtheria, dysentery, and typhoid that could have inflicted even more damage. Also, there was a substantial movement to bury bodies to prevent the spread of disease. Globally, countries provided over US$3 billion in aid. The government of Australia pledged nearly US$820 million and the United States pledged $950 million. In the US, a joint effort by former Presidents George H. W. Bush and Bill Clinton led the effort to provide private aid to tsunami victims.The Boxing Day Tsunami of 2004 must go down in human history as one of our greatest ever disasters. A magnitude 9. 0 earthquake, the most powerful to hit anywhere in the last 40 years, created tidal waves in the Indian Ocean that killed at least 225,000 people in 11 countries. Sri Lanka was hit quite hard, with over 32,000 dead and approx. 5 percent of the population there left homeless. In Indonesia more than 150,000 were killed and over 12,000 lost their lives in India, most in the Andaman and Nicobar Islands. In Thailand there were more than 5,000 deaths many of whom were foreign tourists.The devastation to services, property and buildings from the effects of the Tsunami was so immense that international appeals were launched for aid to the victims, of unprecedented proportions. The disaster spawned immediate and renewed scientific interest in Tsunamis from researchers all over the world. How Tsunamis are formed, where they may strike, their likelihood of occurrence of any significance, their characteristics and ways in which their potentially devastating effects may perhaps be mitigated, are questions that many researchers are seeking answers to.Whilst Tsunamis are not an entirely new phenomena, and a significant amount of scientific literature can be found that addresses many of these questions (Bryant, 2001), it is clear that much still needs to be done to gain a better understanding of Tsunami wave-structure interaction effects on buildings and building elements n a key issue with respect to structure integrity and survival against the effects of a Tsunami. Indian Ocean Tsunami (26th December 2004) The Indian Ocean tsunami (sometimes called the Boxing Day tsunami in the UK) was caused by a 9. 1 magnitude earthquake.The earthquake occurred under the Indian Ocean NW of the Indonesian island of Sumatra. The earthquake was at a depth of 30km and caused a huge rupture that triggered waves of up to 30m in height. The giant tsunami affected many countries around the Indian Ocean. The hardest hit was Indonesia, where up to 170,000 people were killed (exact figures are unknown because many bodies were never recovered). In total about 230,000 people are believed to have lost their lives, with a further 125,000 injured and over 1. 5 million displaced (again these figure vary because not all bodies were recovered or injured recorded).The tsunami killed locals and tourists alike, many tourists were killed because they were on beaches or in hotels near the beach. Many local who work in the tourism or fishing industry were also effected. In many fishing villages fatalities were actually higher amongst women, becaus e many men were at sea fishing (if you are out of sea, past where the sea bed shallows, tsunami actually appear as big ripples and will not destroy the boats). The Indian Ocean tsunami triggered one of the biggest humanitarian efforts of all time. Below is a summary of some of the different responses at different scales.

Durkheim and weber

We link Durkheim with social fact, and Weber withVerstehen. Durkheim's writings led to functionalism while Weber's writing led to symbolic interactionism. Both were â€Å"Fathers† of sociology, and wrote mainly in the late nineteenth century. Both called for applying the scientific method to the study of society, and both wanted sociologists to be objective (although they had different ideas about objectivity). Both contributed to the sociological perspective. Both criticised Marx, but in different ways.The main difference between them was that Durkheim coined the term â€Å"social fact† o indicate that there were forces beyond the individual that affected their behaviour, while Weber said we needed to understand the meanings people put on their behaviour to understand society. The approach by Weber has developed into modern perspective of sociology called symbolic interactionism. Durkheim's study of suicide to show how rates of suicide differed between groups with diff erent social characteristics, although we do not have enough information to predict which individuals would commit suicide.Suicide rates are quite predictable, when based on specific social characteristics. Durkheim used this to explain â€Å"social fact. † The idea of seeing social facts as external to the individual was Durkheim's contribution. See â€Å"Inside or Outside? † In contrast, we see Weber'sverstehen as a â€Å"deeper understanding† (which is why we use the German term rather than the weaker English equivalent) of the society which we all carry within us. Although we might at first see these differences as mutually exclusive and un- reconcilable, Weber's â€Å"internal† approach and Durkheim's â€Å"external† approach, we must integrate these two perspectives.Modern sociology requires that you see them both as valid and operating simultaneously. Weber made other important contributions, eg to the study ot bureaucracy and to the factor of religious beliefs and values in social change. Similarly, Durkheim made many other contributions, such as differentiating between organic and mechanical solidarity, and explaining anomie. Weber's study of the rise of capitalism, and his thesis that it was caused by the rise of the Protestant ethic, can be used to contrast him with Marx.

Gas Turbine

Types of ventilation – Induced draft ventilation – Turbine ,Acc module – Positive ventilation- LGB, Exhaust Ventilation System Design features †¢ Induced Draft Ventilation †¢ Number of compartments †¢ Accessory compartment †¢ Turbine compartment †¢ Aft compartment †¢ Generator Enclosure †¢ 2 X 100 % Roof mounted centrifugal fans †¢ Auto change over †¢ Fan outlet gravity dampers, CO2 dampers and silencers provided †¢ Enclosure Air inlet hoods with filter panels †¢ Slow cool down fan provided for Turbine compartmentFan sizing Accessory compartment Heat load criteria: †¢ Q = Heat Rejection = 104000 (BTU/Hr) = 436. 8 ( Kcal/min) †¢ Design compartment temp – 600 C at ambient of 430 C †¢ Fan provided : 2 x 10,000 CFM at 3. 5 inch WC static pressure †¢ The calculated temp raise with selected air flow 7. 80 C †¢ Static Pressure selected considering drop across suction filter, inlet, ex it, silencer and ducting Number of air changes criteria: †¢ Volume Of the Acc Comp = 278 m3 †¢ Number of Air change/Hr = 60 (Meets NFPA and DEP 31. 29. 70. 31 requirements)Fan sizing Turbine compartment Heat load criteria: †¢ Q = Heat Rejection = 1273469 (BTU/Hr) = 5348 ( Kcal/min) †¢ Design compartment temp – 1200 C at ambient of 430 C †¢ Fan provided : 2 x 26,000 CFM at 3. 5 inch WC static pressure †¢ The calculated temp raise with selected air flow 300 C †¢ Static Pressure selected considering drop across suction filter, inlet, exit, silencer and ducting Number of air changes criteria: †¢ Volume Of the Acc Comp = 215 m3 †¢ Number of Air change/Hr = 185 (Meets NFPA and DEP 31. 29. 70. 31 requirements)Vent Fan Drawing Typical Accessory Compartment Fan Curve †¢ Fan BHP : 5. 53 kw †¢ Motor selected- 8 kw †¢ Motor Data: †¢ 4pole – 415V,3Ph TEFC †¢ Motor ambient Temp. 650 C †¢ Insulation class â₠¬â€œ H ( Temp raise limited to class B) †¢ Flame proof NEC Class 1 Div 2 Gr C&D Turbine Compartment Fan Curve †¢ Fan BHP : 15. 45 kw †¢ Motor selected- 19 kw †¢ Motor Data: †¢ 4pole – 415V,3Ph TEFC †¢ Motor ambient Temp. 650 C †¢ Insulation class – H ( Temp raise limited to class B) †¢ Flame proof NEC Class 1 Div 2 Gr C&D Exhaust Frame Blower (Fr6) †¢ †¢ †¢ †¢ †¢ Two motor driven centrifugal Blowers Inlet screen & silencer Air to turbine shell, exhaust frame via strut passages (Annular space) Flow:2470 CFM with two fans in operation Emergency:1860 CFM with one fan in operation Motor rating :50HP GT Auxiliaries GT Auxiliaries EXHAUST FRAME BLOWERS EXHAUST FRAME BLOWER GT Auxiliaries MIST ELIMINATOR Removes oil mist entrained in the LO vapor – Flow rate 😕 SCFM – Demister pads(8No’s)-SS316 wire mesh – Coalescing filter element(99. 97% for droplets and particles 0. micron a nd larger) – Outlet oil content not more than 5ppm by weight – Centrifugal blowers (2 No’s) and motors(11kw each) OUT LET FILTER CASING INLET BLOWER & MOTOR GT Auxiliaries GT Auxiliaries MIST ELIMINATOR – High speed rotating machinery: High temperature and shearing action in bearings generates a large volume of very fine oil mist (droplets) plus a considerable amount of vapor – Oil mist and oil vapor is vented from the lube oil tank, it causes a visible plume – Stringent environmental laws and regulations at all government levels – Coalescers combine small aerosols through the filter media to form large droplets.

Additionally it may be beneficial Essay

Thank you for such an insightful post! How great is it that you were able to directly relate to Tammy in moving into a position of leadership within an organization where you had previously been working? I completely agree with you in that Tammy will need to foster relationships that promote productivity. I wonder if Tammy will be tempted to lean towards a more 1,9 managerial style where she focuses more on relationships than on production. â€Å"His aim as a manger, however, is to avoid pressuring for production at a rate higher than that which would win acceptance from organizational members† (Blake-Mouton, 191). I imagine that it would be difficult to focus as much on production as on relationships when you already have established friendships with the people that you are trying to lead. It sounds as though you were able to accomplish more of a 9,9 managerial style, which is quite a feat! In order to focus more on production, she will need to adopt a leadership style that is high in initiating structure. As Dr. Wagner talked about in his video, â€Å"Initiating Structure and Consideration,† Tammy will need to set and maintain definite standards of performance for her team if she hopes to turn the YMCA around. Thank you again for an excellent post! Julia Teresa, I agree with you when you say Tammy will have to initiate structure and consideration. In this case I think these styles of leadership are both equally important. Additionally it may be beneficial for her to not only understand her staff but to understand her own unique leadership styles. She posed several questioned pertaining to her own leadership, stating, â€Å"do I have the skills and competences to effectively change the current situation?† Tammy is wise in posing these questions and understanding that merely having consideration may be futile, as there is no direct relation between consideration and job performance. How beneficial do you think it will be for Tammy to know her managerial style? Where do think Tammy falls on the grid? I would venture to say she maybe The 9.9 Managerial Style. It will be important for her to set a structured environment whereby staff can freely think, be creative, and express. According to Blake & Mouton  Ã¢â‚¬Å"when people can think, when they have influence on outcomes, they support rather than comply or resist. â€Å" (Blake & Mouton pp. 196) Blake, R, & Mouton, J (2010). The Managerial Grid. In J.T. McMahon(Ed) Leadership Classics(pp185-199) Long Grove, IL: Waveland Press. Bowers, D.G. & Seashore, S.E. (2010) A Four-Factor Theory of Leadership. In J.T. McMahon (Ed.) Leadership Classics(pp 200-210). Long Grove, IL. Waveland Press. Ken Mark and Gerard Seijts, â€Å"The Scarborough YMCA: Getting Back on Track,† in Cases in Leadership, ed. W. Glenn Rowe and Laura Guerrero (Los Angeles: SAGE Publishing) 107-115. Your post was insightful. You mentioned that Tammy will do well for three reasons: 1. Her colleagues already view her as a peer and trust hrialer. 2. She will not have to go through an initial stage of having the team become familiar with her and vice versa to be able to establish a trusting relationship. 3. Since they already see her as a peer, her ability to motivate and inspire them will be enhanced. This is true. Additionally I have found that peer leadership doesn’t always constitute for positive outcomes. Tammy may experience some push back from staff that persist to remain in mediocrity and complacent. Some staff may think that Tammy has gotten â€Å"big headed† due to her newly assigned leadership role. When I took on my new managerial position unfortunately, some staff had to be released. It was painstaking but necessary. In the case of Tammy, she agreed to take on the position if she had the authority to fully manager staff. I would venture to say Tammy was being proactive and may have foreseen this inevitable fate for some of her former peers. While Bower & Seashore state the findings confirm there is significant and strong relationship between managerial and peer leadership characteristics, there are other considerations.(Bower & Seashore, pp 209) One consideration is sited in Leadership Classics as â€Å"seven of the eight leadership characteristics outlined in â€Å"A Four Factor Theory Of Leadership† play some part in the predictive model generated from data; only peer interaction facilitation seems to play no unique role.†(Leadership Classics, p 209) In the case of ‘peer leadership’, it is no argument that there are  pros and cons and the outcome is unpredictable.

A Look at the Concerns Surrounding Internet Dependency

A Look at the Concerns Surrounding Internet Dependency The new wave of online technology has seen the Internet take an increasingly large place amongst society throughout the past few decades. The introduction of Internet-capable personal devices such as mobiles phones and tablets have granted users further access, triggering Internet traffic to grow exponentially. Due to this immense social shift towards the online, contemporary issues have appeared on both an intrapersonal and interpersonal scale. Reports during the 1990’s, when the effects of the Internet intensified, suggested that some online users were becoming addicted in much the same way that others may become addicted to drugs, alcohol or gambling. However, as has been seen since this initial prognosis, Internet addiction has shown to be much more challenging and controversial to categorise than alternative substance-based addictions. In general terms, Internet addiction can be described as excessive preoccupations, behaviours or urges regarding computer and Internet use that leads to distress or impairment (Shaw Black, 2008). This research review will identify major issues in Internet addiction, as well as overview the major controversies, such as the inauguration of Internet addiction as a concept, tests founded to measure it, general verses specific addiction, addiction to gaming and the symptoms of excessive Internet use. Substantial research in the addiction field had been accomplished throughout the 20th century, however, due to the relative newness of Internet addiction, research that clearly outlines the stages of acquisition and the consequences of this type of addiction are less prominent. First mentions of computer addiction came through anecdotal reports in the late 1970’s, specifically through the media, with colloquial terms such as ‘computer addicts’ and ‘machine-code junkies’ being used to describe heavy computer users. The general public widely accepted that symptoms of computer addiction included the impairment of psychological development and the breakdown of social relationships. A few academics took a partial interest in the field throughout the 1980’s, however serious research was not conducted until Shotton (1991) partook in a study to further analyse this issue. Through a series of interviews and questionnaires, Shotton (1991) found that the effects of computer addiction were much less severe than previous literature and the media had suggested, citing logical reasons that explain why individuals engage in interacting with a machine so extensively. Shotton (1991) believed that introverted people who turned away from human relationships could find companionship through computing. Although revolutionary, Shotton’s research became quickly less pertinent when the Internet rose to fame in the mid-1990’s drastically changing the function and usability of computers. At the 104th annual meeting of the American Psychological Association in 1996, Young (1998) presented a paper on the emergence of a new clinical disorder known as Internet addiction. Young reformed the prognosis in the DSM-IV (American Psychiatric Association, 1995) for Pathological Gambling into a brief questionnaire referred to as the Internet Addiction Diagnostic Questionnaire (IADQ) used as a screening instrument for addictive Internet use where participants who scored on 5 or more were deemed as dependant Internet users. Young demonstrated that dependant Internet users spent an average of 38.5 hours per week online, compared to 4.9 hours for non-dependant users. Furthermore, the research illustrated that non-dependant users viewed the Internet as a valuable source of information and a medium for personal and business communication. This contrasts with dependant users, who saw the Internet as a significant part of their lives, enabling them to meet and socialise with new people, with many often preferring their online friends to their real life relationships. The study likened the consequences of Internet addiction to that of other addictions, citing academic problems, work complications, distorted sleep patterns relationship difficulties, and denial of use as symptoms of excessive Internet use. Young provides a framework for further research on addictive Internet use, concluding that many individuals demonstrated impulse-control difficulty similar to pathological gambling or alcohol abuse. The proposal put forth by Young (1998) sparked much debate amongst academics which has continued to this day. Beard and Wolf (2001) contended Young’s claim, arguing that her criteria for Internet addiction were too rigid and subjective for self-reported measures. They proposed that for an individual to exhibit Internet addiction, they must meet five necessary criteria, and one of three optional criteria, both deriving from Young’s original questionnaire. Beard and Wolf go on to question the term ‘Internet addiction’ altogether, explaining that excessive Internet use cannot be defined as an addiction, as it does not result in all of the symptoms and behaviours associated with conventional addictions such as physical withdrawal. The controversy surrounding this term is currently bolder than the times of yesteryear with the Internet’s increasing hold on society. Starcevic and Aboujaoude (2016) firmly stand against the diagnosis ‘Internet addiction ’ citing some issues with its use. They argue against the term in a literal sense, citing that there is no evidence that addiction to the Internet as a medium exists, it is merely a facilitator for other behavioural addictions. Furthermore, and progressively so, the Internet is too vague a term as it refers to the limitless variety of behaviours that could be performed online. As such, the term ‘Internet addiction’ should be replaced by more specific behaviours. The concluding argument by Starcevic and Aboujaoude (2016) in the previous paragraph feeds into one of the major controversies surrounding Internet addiction, where two schools of thought have emerged. The generalised view believes that Internet addiction merits its own classification as a new psychiatric disorder, whereas the specialised view breaks down an individual’s Internet usage and defines their addiction in regards to specific online activities. After many years of debate, a modern study by Montag et al. (2015) set out to examine whether it is appropriate to differentiate between generalised and specialised Internet addiction. Participants from Europe and Asia completed two generalised scales (IAT and GPIUS-2) and a specialised scale developed to measure four domains of internet use; video gaming, shopping, social networks and pornography. The results of the study demonstrated that there are indeed specific forms of Internet addiction and that large parts of both gene ralised and specific addiction do not overlap. However, this is not true in the case of social network addiction as there was a considerable overlap between it and generalised Internet addiction. The authors argue that this may be because Facebook does not exist without the internet, unlike the other specified domains. Laconi, Tricard and Chabrol (2015) also took a keen interest in the relationship between generalised Internet addiction and specialised internet addiction. This study had participants complete an array of scales relating to specific Internet uses (gambling, sex, video watching, communication, information seeking, gaming, work, shopping) and generalised Internet use. The study determined that out of 378 participants just 29 showed symptoms of generalised Internet addiction, in contrast to 170 showing specific Internet addiction, prompting the authors to call for the distinction between the two. One of the biggest revelations for Internet addiction as a diagnosis came recently when the DSM-5 (2013) introduced a non-substance addiction for the first time in its history. Internet gaming disorder was added in Section 3 of the DSM-5 after careful review of over 250 publications in this area due to the significant amount of research in recent years and the consequences of the condition. Prior to the DSM-5, a substantial number of tests were used to examine Internet addiction, generating no clear diagnostic criteria. One of the more popular tests was proposed by Young (1998) in her original paper and known as the Internet Addiction Test (IAT). This scale added to the IADQ as it contained 20 items measured on a Likert scale. Its internal consistency has been examined amongst a variety of settings, most of which have proven to be positive (Widyanto McMurran, 2004). However, its factor structure has been inconsistently reported in different contexts challenging its original unidimen sional design (Lai et al., 2013). Through a systematic review of 68 epidemiological studies on Internet addiction, Kuss et al. (2014) reported that as many as twenty-one different scales were developed between the IAT in 1998 to the DSM-5 in 2013 in an attempt to examine an individual’s addiction to the Internet, each test with their own issues. Petry et al. (2014) discuss the inclusion of Internet gaming disorder in the DSM-5 by assembling international experts to achieve consensus about assessing this disorder in an array of contexts as defined by the nine criteria in the DSM-5. Pre-occupation refers to the individual thinking about gaming not only while playing but also while they are not playing. Withdrawal refers to particular symptoms that emerge when one is unable to initiate gaming, or when one is trying to withhold from gaming. Tolerance denotes that an individual feels the need to game for extended periods of time to feel sufficient excitement. The fourth criterion is unsuccessful attempts to stop or reduce gaming. A person with Internet gaming disorder may also protrude a loss of interest in other hobbies or activities. The individual may also continue to game excessively even though they are aware of the negative consequences that arise from this behaviour. Deception refers to lying about the extent of their time gaming to others. The penultimate criteria the authors discussed is using gaming as an escape or relief from a negative mood, such as feelings of anxiety, sadness or depression. A person with Internet gaming disorder may also jeopardise or lose valuable relationships, work opportunities or educational opportunities due to their attraction to gaming. For the DSM-5 to deem an individual with this disorder, they must meet five or more of the criteria discussed within the past year. However, as Internet gaming disorder is situated in Section 3 of the DSM, which contains emerging measures and models, and due to the relative newness of the field, much more research must be conducted to produce a definitive set of criteria. Of all specific Internet addictions, online gaming has arguably garnered the most attention to date from academics and researchers alike. Similar to the studies previously discussed, Rehbein and Mà ¶ÃƒÅ¸le (2013) set out to determine whether video game addiction specifically could be distinguished as its own diagnosis in contrast to being attached to Internet addiction as a whole. A range of relevant data was collected from a large sample of 4436 school participants on their video game and Internet usage patterns, along with questions related to their psychological wellbeing. The results determined that video game addiction and Internet addiction can very much be regarded as two distinct nosological entities, and it is important to do so, as there are supreme differences in the sociodemographic characteristics between the two groups. The authors found that males primarily made up the group of video game addicts, whereas females predominately found themselves in the Internet addicted group. Early in the lifespan of the Internet, Young (1998) found that users were drawn to real-time services such as internet relay chat (IRC) and multi-user domains (MUD). As technology is advanced, these amenities developed further into three-dimensional graphical representations in the form of online games. Massively multiplayer online role-playing games (MMORPGs) took the world by storm in the early 2000s through titles such as â€Å"Everquest†, where users were able to play out the life of a character in an online world with other players. Ng and Wiemer-Hastings (2005) investigated the different usages between MMORPG players and Non-MMORPG players by collecting anonymous surveys posted on various gaming forums. Interestingly, MMORPG players were seen to spend significantly more time investing in online gaming. However, the authors emphasise that these players cannot be classified as addicted as they display opposing characteristics to an addict, in that they do not seek self-con fidence from the game, would not be irritated if they spent extended periods of time without playing and would find fun elsewhere if MMORPGs did not exist. The authors suggest that MMORPG players have a different perspective on social life, or labelled as introverted by some, and chose to socialise through online gaming rather than in the real world. Comparable to the term itself, the symptoms of Internet addiction have been hotly debated since its proposal in the mid-1990’s (Valkenburg Peter, 2009). In the early years of Internet addiction, the predominant belief amongst researchers was that this disorder had a detrimental effect both psychologically and socially. This was demonstrated in a famous study by Kraut et al. (1998) where they analysed this very idea in a longitudinal study. Measures of Internet use were collected over a two-year period, and social and psychological well-being were measured through reliable self-reports by individuals who had never used the Internet prior. Like other studies at the time, Kraut et al. found that excessive use of the Internet was associated with increases in loneliness and depression and declines in social involvement Due to the increased accessibility of the Internet in a contemporary setting, many academics elude to the convoluted consequences of extreme Internet use in the modern day. Bessiere, Kiesler, Kraut and Boneva (2008) predicted, using previous hypotheses, that the way an individual uses the Internet will produce an increase or decrease in psychological and/or social well-being. A study similar to that of Kraut et al. (1998) was generated to decidedly distant results. Firstly, it was found that using the internet for things other than communication had no apparent consequences on well-being. Additionally, they found that using the Internet to communicate with family and friends actually had declining levels of depression. Whereas using the Internet as a means to interconnect with, and meet new people did induce increased levels of depression. Finally, the authors found that individuals with high levels of social support initially were more prone to negative social consequences in compar ison to those with low levels of social support. All aspects of Internet addiction are still up for debate. With the further protrusion of its presence in the everyday lives of more and more people, many studies have become invalid within a short period, making it problematic to keep up with the ever-changing landscape. Increased accessibility and affordability enable almost everybody the chance to be sucked in by the Internet, whereas in years gone past, especially in its inception, it was a more exclusive group. Perhaps this means that Internet addiction will become more widespread over the coming years, or contrastingly, the concept will die off due the normalisation of its overuse. As has been discussed throughout this review, many scales have been developed in an attempt to diagnose, and it is expected that much more will be established in the future as Internet use becomes increasingly prominent. It is evident that the distinction between generalised and specific Internet addiction needs to be entrenched to improve diagnoses, and this step has been taking with the introduction of the Internet Gaming Disorder in the DSM-5 (American Psychiatric Association, 2013). Much more research needs to be conducted within this field in the coming years to gain decisive conclusions. However researchers may be fighting a losing battle due to the Internet’s perpetual innovations.